Sales & Marketing

Find out how this Wyoming-based second-home specialist is thriving in a tough market with a patient, laissez-faire approach.

Make a name for yourself by carving a real estate specialty that combines your interests with local market opportunities.

Even at a time when buyers are sparse, some experts say you should be choosey when taking on new clients.

Postcard marketing may seem like an old marketing approach but it can still produce big results. Use these 5 tips to create effective postcard campaigns.

REALTOR® Emeritus Chiquita Abbott shares her business secrets from five decades in real estate.

Whether you like them or not, online ratings are a reality for real estate professionals. Here are some tips on how to get them to work in your favor.

Pricing Strategy Stirs Demand

A West Hollywood real estate pro uses a savvy pricing technique to generate multiple offers and get a challenging listing sold.

Handouts for Customers

Help walk your clients through every step of the real estate process. Use these free handouts in your marketing materials, Web sites, and other communications with customers. Just download and distribute.

Contest

Send us your most affordable prospecting strategy for your chance to be featured in an upcoming slide show at REALTOR® Magazine online. Submit your best idea today for your chance to win! Fill out the contest application >