Sales & Marketing

Representing foreign buyers in the U.S. isn’t the only way to work with other cultures. Find out what Shanghai-based Chris Cuff has to say about working in China.

Tips for organizing your business with the future in mind, which will help you be more equipped to handle the bumps in the road.

REALTOR® Emeritus Victor Kress has diversified his business with property management and insurance to pave his way to success.

John Daly took advantage of being the only Spanish speaker in his office and helped a Panamanian lawyer sell property before the family trust expired.

Broker-owner Fran Hoover of South Lake, Texas, waives her commission for hardship cases.

The McMonigle Group of Newport Beach, Calif., used pricing and online bidding to turn a buyer’s market into a seller’s market.

How I Sold It: Finding the Right Fit

Mary Zentz worried the gangly, expensive split-level home would be a hard sell. That was until she found a large family to fit the home.

Handouts for Customers

Help walk your clients through every step of the real estate process. Use these free handouts in your marketing materials, Web sites, and other communications with customers. Just download and distribute.

Real estate pros often field a variety of questions that don't have easy answers — it’s just part of the job. Our Quick Scripts can help you figure out what to say in various selling scenarios to win over potential clients and persuade existing ones.