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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Sales & Marketing


RE/MAX Hall of Fame broker-associate Butler P. Ball had listened to a series of varied and colorful stories from five heirs at odds with each other before the deal was done.

 

Managing stress doesn't simply mean avoiding or glossing over challenges. Here are five techniques you can use to deal with the pressures that come with a real estate career.

Negotiation is about starting out with an ideal and ending up with a deal. Learn what you need to do to get buyers and sellers moving towards closing.

While others take time off, Erica Ramus makes winter a boom time. Learn her seven-week plan for getting ahead this season.

Ensuring that past clients call on you again, you must remain visible and relevant, even in those in-between years.

Coldwell Banker CEO Jim Gillespie talks about the importance of the first sale he made in 1975 and how it has influenced his career.

Mary Zentz worried the gangly, expensive split-level home would be a hard sell. That was until she found a large family to fit the home.



How I Sold It: An Uphill Battle

A 7-inch slope in a listing’s foundation had potential buyers running scared. But real estate pro Susan Dorroh lined up some creative financing and kept her focus on the upside.




Handouts for Customers


Help walk your clients through every step of the real estate process. Use these free handouts in your marketing materials, Web sites, and other communications with customers. Just download and distribute.




Real estate pros often field a variety of questions that don't have easy answers — it’s just part of the job. Our Quick Scripts can help you figure out what to say in various selling scenarios to win over potential clients and persuade existing ones.

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