Lowe’s Free Marketing System for REALTORS®

Lowe’s

www.LowesRealtorBeneftits.com

888-913-6060

Free

* A REALTOR Benefits® partner

 

This program provides members of the NATIONAL ASSOCIATION OF REALTORS® with integrated e-mail and direct mail marketing campaigns targeting buyers, sellers, and new home owners. Recipients receive special offers and information from Lowe’s. All materials can be branded with the participating NAR member’s name, picture, REALTOR® designation, or company logo. Web components include personalized e-mail and an e-mail newsletter. Direct mail letters include a 10 percent off coupon from Lowe’s.

 

 

Postlets

www.postlets.com

Basic service is free; $5 for Postlets PLUS

 

This is an online marketing platform for syndicating listing information across the Web. Once listing data and photos are entered, the system distributes that information to popular real estate search destinations such as Zillow, Trulia, Craigslist, and Google Base. With the PLUS program, a single property Web site is created for each listing. This multi-page Web site can feature up to 18 photos, video tours, and includes a Google Map.

 

 

EmailAgentFlyers

Global Real Estate Marketing/Email Agent Flyers

800-697-5905

Prices start $9.95 per month

 

This Web-based system provides tools for real estate professionals to create and distribute electronic flyers promoting their listings via e-mail. These flyers can be sent to real estate professionals working within a specific city, ZIP code, or subdivision, or to all within a specified range of the listing. To create the flyers, select a design template, then enter property information and photos. The color flyers also can be printed for distribution.

 

 

Real Estate Drip E-mail Campaigns

VirtuAllin Administrative Services

253-565-3015

$9.99 first month; $26.99 monthly thereafter

 

This e-mail drip marketing program can be used for ongoing correspondence with prospects, buyers, sellers, and past clients. The program includes tools for creating forms that can be used on Web sites to capture leads and export them into one of the program’s existing campaigns. Campaign scheduling and e-mail content is customizable.

 

 

 

vFlyer

vFlyer, Inc.

$12.95 per month

 

This Web based marketing platform provides a range of services to help market listings online. The site provides the templates and tools for creating flyers from listing information and photos. These flyers are then syndicated to popular real estate sites including Trulia, Zillow , Cyberhomes, and Google Base. Subscribers are also provided widgets they can use to display flyers on a Web site or blog.

 

 

eNeighborhoods

www.eneighborhoods.com

877-363-4442

$19.95 per month for single Web product; discounts for multiple Web products.

** REALTOR Benefits® Partner: special pricing available

 

eNeigborhoods provides a suite of products and services to promote real estate services and demonstrate local market expertise. Neighborhood Report provides a compilation of neighborhood demographics and local school information. E-mail Campaigns automatically sends clients Home Sales Alerts and useful articles. Offline, the company offers packages for direct mail campaigns through newsletters and postcard campaigns. Basic pricing for these direct mail campaigns is 73 cents each for newsletters, 45 cents each for postcards.

 

IntelliCards

Advanced Access

800-335-1563

$39.95 per month

 

This e-mail drip marketing solution gives subscribers a variety of e-mail design templates and copy for personalized or automated campaigns. Content and designs can easily be customized. Its Address Book has a contact management system for creating multiple categories of recipients for specific campaigns. For owners of Advanced Access Web sites, the company has also added an optional feature, Market-Now, a Web based solution for designing printed marketing and promotional materials.

 

 

ExpressCopy.com

www.expresscopy.com

800-260-5887

Base price: $51 for 100 postcards

 

This online marketing services company specializes in direct mail postcard marketing campaigns. At the Web site, you can choose from a postcard design template and art or upload your own designs and copy. A Just Listed/Just Sold program, integrated with the local MLS, can automate area mailings. A scheduling feature can be used to plan and implement drip mail marketing campaigns up to a year in advance.

 

 

SalesGenie.com

InfoUSA

866-872-8120

$59 monthly subscription for Salesgenie Lite; $99 for full version

** REALTOR Benefits® partner: special pricing available

 

This service provides you with access to leads from a range of databases that are continually updated. Its databases includes verified data on 14 million businesses, 75 million households, and 210 million consumers. Consumer sales leads can be retrieved based on search criteria such as zip code, household income, demographics, and a variety of housing information.

 

 

Realtor.com

866-827-1827

Price depends on program, features and or marketplace.

** REALTOR Benefits® partner: special pricing available

 

Realtor.com offers several programs to assist NAR members in promoting themselves and their listings to consumers who are searching for property at Realtor.com. These programs include Showcase Listing Enhancements for promoting individual listings; Featured Homes for prominent placement in area search results; Featured Agent placement on search results; and Featured CMA placement on the front page of Realtor.com “What’s your home worth?” queries. Featured Web site development services are also available.

 

 

HomeCast

BirdView technologies

877-247-3843

$250 one time set-up fee in addition to Web site cost

 

This is an example of the type of listing promotion tool that real estate Web site providers are starting to add to their service packages. Homecasts automates the distribution and publication of listing information across the Web. Depending on local MLS, this information can be pulled directly from the listing database, formatted and distributed to such popular real estate portals as Trulia, Zillow, Google, Yahoo, Cyberhomes, and PropSmart.

 

 

 

Hobbs/Herder Personalized Direct Mail Package

Hobbs/Herder Advertising

800-999-6090

$99 set-up then $299 per month

 

This is the basic package in the company’s full line of real estate marketing programs and services. The price covers all costs for one 500 piece direct mailing per month, including postage. Subscribers can choose from 100 direct mail design templates to personalize their message. The company’s Direct Success direct mail strategy workshop on DVD is also included. Step-up programs include a custom direct mail package; personal brochure package; and a personal brochure and Web site package.

 

 

 

Imprev

Imprev Inc.

800-809-3356

$299 annual subscription

 

This is a Web-based platform for the design and implementation of marketing and advertising campaigns. The site includes tools and templates to create more than 50 types of marketing materials for distribution online or in print. Web solutions include virtual tours, presentations, slide shows, digital brochures, and e-mail newsletters. Print products include flyers, postcards, brochures, etc.

 

 

 

Logoworks by HP

Hewlett Packard

www.logoworks.com

800-210-7650

Starting price $299 for a custom logo design

 

A Web-based service for professional design of a custom logo and marketing materials. You pay $99 to start a project, then receive up to 10 logo concepts. If one is acceptable they pay the remaining fee, work with the artist on revising it to their satisfaction, and then own it. Packages are also available for use of the logo in custom designed and printed business cards, stationary, Web sites, brochures and other promotional materials.