Multimedia Marketing Guide
- Guide to Multimedia Marketing Tools
- Tools You Need for Multimedia Marketing
- Multimedia Marketing on Any Budget
- What Others Are Using
- Photo Gallery: Multimedia Marketing Tools
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Cost vs. Value Report
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Take a Quiz
30 under 30
Young Professionals
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Glossary: Multimedia Marketing Tools
What do all those words mean in discussions of multimedia marketing tools? Here are some common words you'll encounter.
Embed: In this context, the term means to feature a tour or presentation on a Web page within a viewing window. This window, with player controls, can be generated by a software application or be provided as a widget by your multimedia or video Web host.
Flash: One of the most popular formats for displaying and sharing video and multimedia content online. To view a Flash file (tagged .flv), a Flash player must be installed on your computer.
Frame rate, frames per second (FPS): The numbers of still images displayed in one second of motion footage or animation; 30FPS is considered true video quality, but slower frame rates may be acceptable for some types of content.
Mobile Distribution: The formatting of content for transmission to and viewing on mobile devices. As smartphones become more prevalent, this will become an important multimedia consideration.
Syndication: Distribution of content across the Web, so that it’s available on popular consumer Web sites like YouTube, Realtor.com, Trulia, and Zillow.
Video: Some providers use this term to describe a slideshow tour, with motion suggested in the pan and zoom of still photographs. Others contend it should only be used in reference to true motion recordings and clips. Therefore, it’s advisable to view sample “videos” when comparing solutions.
Learn More: How Others are Using It ׀ Photo Gallery ׀ What You Need to Get Started
Michael Antoniak is a journalist and technology expert with a focus on real estate applications. Antoniak also writes about real estate technology at his blog, RealTechTools. He can be contacted at antoniak@dtccom.net.