The world’s greatest personal marketing plan can still be a flop if the message is ill-conceived or the materials are poorly produced.

6 Questions to Ask Yourself About Your Marketing Materials

1. Customer-driven or ego-driven?

2. Unique reflections of your personality and focus or indistinguishable from countless others?

3. Strong emotional appeal or a resume?

4. Targeted to a clearly defined market niche or general and vague?

5. Focused on what you offer that benefits the customer or all about you?

6. Professional and appropriate to your target audience, or junk mail?


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