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Developing a Property Marketing Plan
Listing and Marketing Checklist
Marketing Media To Consider
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Property Advertising Techniques
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Advanced: Getting the Most from Your Advertising Dollars
Online Property Marketing
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Conducting Open Houses
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Alternative Selling Options
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Complying with Fair Housing
Broker tip
Property Disclosure
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Common Property Hazards
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Property Marketing Quiz
Bright Ideas: Property Marketing
More Resources: Property Marketing
Code of Ethics: Property Marketing
| | PROPERTY ADVERTISING TECHNIQUES
Ad Copy in a Nutshell
Stuck for something to say? Try these ad headlines and teasers.
New listing: Be First; Premier Offering; Ready for Inspection; It Only Takes One; Sneak Preview.
Open house: Opening Night; Come on Down; Be Our Guest; Open for Admiration; Come and Compare; See You At (time); You Missed a Great Open House (for second open house).
Starter home: Buyer-Friendly; A Great First Home; Beauty, Warmth, and Value; Take the Plunge.
Luxury home: If You’re Choosy; It Doesn’t Get Any Better; Perfection Plus; A Special Place; Designer’s Dream.
Any home: One Look Will Do; Make the Discovery; Something Special; Set for Living; A Classic; Is Quality Important?
Renovation: Just a Little Imagination; A Little Loving Care; Do a Little, Save a Lot; Like Challenges?; A Great Opportunity.
Humor/Catchy: Want to Know a Secret?; Finder's Keepers; Sick of Looking?
Architecture: Touched by Tradition; Historic Charm; Vintage; Built to Last; Sleek and Modern; Very Now; Highlight the architectural style of the home.
Amenities: Shaded patio; Room for a grand piano; Perfect for family gatherings; Everything a cook could want; Private sanctuary.
Great adjectives: Gracious; open; sunny; efficient; cozy; warm; roomy; convenient; relaxing; stately; spacious; polished; rustic; worry-free; tranquil; snug; stunning; affordable.
5 Great Real Estate Ads
For six years, the Newspaper Association of America has recognized the best in real estate advertising with the READY awards. The 2000 winners in the REALTOR® Resale category are at http://www.naa.org/classified/="blank">www.naa.org/classified.
Advertising Dollars, next page > | |
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