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Marketing your brokerage Analyzing the Business Climate |
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 Setting Marketing Strategies Analyzing the Business Climate Creating Your Market Identity Planning Your Advertising Coordinating Company and Salesperson Marketing Developing Public Relations Strategies Enhancing Customer Service |
3 Skill Areas to Rate Your Company On Analyze your sales associates abilities in three major areas: sales, listing, and skills/operations. Once you've pinpointed your firm's strengths and weaknesses, you can compare it to your competitors. Rate yourself and your firm on the 21 activities below. 1 = excellent; 2 = very good; 3 = fair; 4 = needs improvement.
Factors to Compare in Assessing Your Competition In many ways, analyzing your competition is similar to performing a comparable market analysis for a real estate client. In each case, you choose several options to compare, then rate the relative strengths and weaknesses of each. For each brokerage company in your chosen market area, answer these questions:
TIP: Use a customer survey to assess community opinion of each company. To conduct the survey, ask a representative sample of people in your market area how they would rate you and your selected competitors on several factors relating to real estate, such as service, knowledge of the market, etc.
Analyzing Your Current Status With Customers > |
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