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Marketing your brokerage
Planning Your Advertising


 

Setting Marketing Strategies

Analyzing the Business Climate

Creating Your Market Identity

Planning Your Advertising

Coordinating Company and Salesperson Marketing

Developing Public Relations Strategies

Enhancing Customer Service
  10 Quick Ways to Promote Your Company’s Web Site

Once you’ve created your Web site, you’ll want to make sure it gets maximum exposure. Here are 10 easy ways to advertise your Web site.
  • Print your Web and e-mail addresses on your business cards and encourage your sales associates to include the company Web address on their cards, as well as their own sites.
  • When asked for your phone number, offer your Web and e-mail addresses as alternative ways of reaching you.
  • Reprint your letterhead and envelopes so they include your Web and e-mail addresses.
  • Add your Web address to your “For Sale” signs.
  • If your company’s Web site includes listings, give (or mail) prospects a printout of a sample page with instructions on how to access other listings.
  • Include your Web address in your company’s TV and radio advertisements.
  • Print your Web address on advertising specialty items, such as pens and mouse pads, that you give to clients.
  • Add your Web and e-mail addresses to your voicemail message.
  • Write a press release about your new Web site for local newspapers and magazines.
  • Include your Web and e-mail addresses in your classified and Yellow Page ads.

Adapted from “10 Quick and Easy Tips to Promote Your Company’s Web Presence,” Illinois REALTOR®,September 1996

TIP: Don’t despair if you have a lot of traditional advertising materials that don’t include your new Web address. Have small stickers made to attach to your letterhead, business cards, and brochures. The results may not be perfect, but they’ll do until it’s time for your next print order. —James S. Ownbey, “Promoting Your Web Site—Part 14,” Tintagel Internet Resources.

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