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  SALES MEETING TOOL KIT:
CONVERTING EXPIREDS

 


Introduction

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Handout 1: 7 Sure-Fire Ways to List Expireds

Component 4: Handout 2: A Expired Prospecting Plan

Component 5: Activity 1: Responding to Expireds' Objections

Component 6: Responding to Expireds' Objections Answer Sheet

Component 7: Handout 3: 10 Questions to Ask Expired Sellers

Component 8: Activity 2: Role Play—Expireds Up Close

Component 9: Activity 2: Role Play—Expireds Up Close—Discussion Directors

Component 10: Handout 4: 6 Warning Signals That an Expired Won’t Sell
  Handout 4
Component 10: 6 Warning Signals That an Expired Won’t Sell

Watch for these possible red flags during your initial meeting with the expireds. If you can’t successfully convince them to change their minds on any problem issues, you may not want to take the listing.
  1. The list price on the property is much too high, and the sellers are adamant that they won’t come down.
  2. The sellers had offers for the property but rejected each one because they “didn’t like” the prospective buyers.
  3. The sellers object to having a sign in front of the house, allowing for reasonable showings, and permitting other basic marketing techniques needed to present their home to buyers.
  4. Sellers seem ambiguous about whether or not they want to sell their home.
  5. Sellers refuse to consider seller financing or other concessions that you think might be needed to sell the home.
  6. The property is in poor shape, but the sellers respond very negatively to spending any time or money in clean-up and minor repairs.