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  PREPACKAGED SALES MEETING:
FAIR ADVERTISING PRACTICES

 

Fair Advertising Practices, Introduction

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Handout 1, Who is protected by Fair Housing?

Component 4: Suggestions for a Company Fair Housing Policy

Component 5: Activity 1, Say It Fairly Quiz

Component 6: Activity 1, Quiz Answers

Component 7: Handout 3, What's in A Word?

Component 8: Activity 2, Advertising Critique

Component 9: Activity 2, Suggested Ad Changes

Component 10: Handout 4, Avoiding Selectivity Trap

Component 11: Activity 3, Let's Play Ad Agency

Component 12: Activity 3, Ad Creation Tips

Component 13: Other Resources
  Component 3
Handout 1: Who is Protected by Fair Housing?
Section 804 of the Fair Housing Act states that it is unlawful to make, print, or publish or cause to be made, printed, or published, any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on:
  • race
  • color
  • religion
  • handicap—including physical and mental impairments, AIDS and HIV, alcoholism, and prior drug addiction. Current drug addiction or conviction for the sale or manufacture of drugs does not entitle a person to handicap status.
  • familial status—any children under 18 years of age who lives with a parent or custodian. Also includes pregnant women and those in the process of adoption.
  • national origin
  • sex

or any intention to make any suchpreference, limitation, or discrimination.

Exceptions to Fair Housing Provisions
  • Housing intended solely for the elderly. To qualify for this exemption, 80 percent of the units must be occupied by at least one person 55 and older and the policies and procedures of the property must demonstrate that the property is intended for the elderly.
  • Religious organizations that own or operate dwellings for other than commercial purposes. These groups may limit sale and rental to persons of the same religion, provided that membership in that religion is not restricted by race, color, or national origin.
  • Shared-living arrangements, in which roommates all use the same portions of a dwelling, may advertise preferences based on sex.

Although private owners selling their own properties and private landlords who live on the premises occupied by four or fewer families may show preferences in the sale or rental of their property (with the exception of race), they may not publicize (advertise) the intent to screen prospective buyers or renters.

Component 4: Suggestions for a Company Fair Housing Policy >