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  SALES MEETING TOOL KIT:
CONVERTING FSBOs

 

Converting FSBOs: Introduction

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Handout 1, Eight Reasons FSBOs Need You

Component 4: Handout 2, A FSBO Prospecting Plan

Component 5: Activity 1, Responding to FSBO Objections

Component 6: Activity 1, Responding to FSBO Objections Answer Sheet

Component 7: Handout 3, Ten Free Things FSBOs Want

Component 8: Activity 2, Role Play-- FSBOs Face-to-Face

Component 9: Activity 2, Role Play-- FSBOs Face-to-Face Discussion Directors

Component 10: Handout 4, Getting Fees from FSBOs

Component 11: Other Resources
  Component 5
Activity 1: Responding to FSBO Objections

Read each objection to signing a listing contract and write in your most effective response.

Objection 1: I’m sure I’ll get a buyer in no time. I’ve only had the house on the market one week, and I’ve already had three people come and see it.
Most effective counter: _______________________________________________________

________________________________________________________


Objection 2: I need every cent I can get from the sale to put toward my new house. I can’t afford to pay a real estate commission.
Most effective counter: _______________________________________________________

_______________________________________________________


Objection 3: What do I need you for? I can put up a sign in my yard just like you would.
Most effective counter: _______________________________________________________

________________________________________________________


Objection 4: If I list my property, it will be with my friend in real estate.
Most effective counter: ______________________________________________________

________________________________________________________

Component 6: Activity 1, Responding to FSBO Objections Answer Sheet