 |  | THE GOOD NEIGHBOR TOOL KIT: FUNDRAISING cont. | | ||
|  Why Volunteer? Getting Started Improving Your Community Improving Yourself as a Volunteer Fundraising Working with Volunteers More Resources Directory: Links to Charitable Organizations | 10 Low-Cost Ways to Get Publicity for Your Event Exposure and publicity are often the key to a successful fundraiser—the more people who know about it, the more people who attend, and the more money is raised. 1. Begin sending out press releases on the event at least four months prior to the day. 2. Accompany your press release with food. Who could say “no” to brownies? 3. Follow up each release with a personal phone call from the organization’s president. 4. Send personal, hand-delivered invitations to the media to attend. 5. Invite radio or TV personalities to be speakers or honored guests; they'll promote their presence and give you free publicity. 6. Sponsor free ticket giveaways via the radio or at community events. 7. Appoint a celebrity honorary chairman for your event to generate more publicity.--Craig Conant, 2001 Good Neighbor Awards Winner 8. Print or photocopy an inexpensive, one-page flyer and place stacks in local businesses. 9. If your event is annual, call local newspapers and magazines to be published in their annual event listings. 10. Ask a local business to help you write, design, and print attention-getting flyers and brochures. Tips for Recruiting Volunteers > | |||