REALTOR® Magazine Online: Tips for High-Tech Listings

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	Listing Prep Powerful Prelisting Advanced tip Advanced tip For the Broker: The Listing Presentation Advanced tip Listing Facts in an Instant Top Listing Presentations Making Your Best Pitch Step by Step Through the Listing Presentation Advanced tip Perfecting Pricing Countering Objections Advanced tip Special Presentations for Special Groups (FSBOs, Relos) Quiz: Listing Bright Ideas: Listing More Resources: Listing Code of Ethics: Listing		Tips for High-Tech Listing Presentations Want to jazz up your listing presentation? With a little technology know-how, you can add multimedia to the mix. But part of creating a winning presentation is being able to adapt quickly to the sellers' style. If you begin your high-tech presentation only to realize the sellers aren't comfortable with that style, then consider running your presentation through clients’ television screen, says Michael Lee of Seminars Unlimited, Castro Valley, Calif. He uses a VGA output on his laptop to connect his computer to the TV. “If people aren’t tech-savvy, they’re suddenly more comfortable if they feel they’re watching something on TV, rather than on a computer,” he says. Here are some other tips for creating an impressive, high-tech listing presentation: Always be sure you can push a button and skip to the end of your presentation. “If you sense they’re ready to sign a listing agreement, you don’t want to oversell them,” says Lee. Keep it simple; use large type and avoid fancy type faces that are hard to read. Use some color, but be sure that background colors don’t detract from the message. Don’t use a system that creates an inflexible presentation that doesn’t allow you to skip around, return to previous screens, or jump ahead to different sections. If prospects are somewhere between technophobic and technosavvy, tone down the presentation. Turn off some of the whistles and bells, like music and moving graphics. Print out screens from your presentation, put them in an attractive binder, and have it ready in case sellers prefer a more old-fashioned approach or in case you have technical difficulties. Be ready to adapt to the seller. As Judy McCutchin of RE/MAX Preston Road North in Dallas points out, you can actually create distance between you and prospects if you push technology too hard. Be sure to adapt your presentation to your audience. Listing presentations, next page >

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