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|  Listing Prep Powerful Prelisting Advanced tip Advanced tip For the Broker: The Listing Presentation Advanced tip Listing Facts in an Instant Top Listing Presentations Making Your Best Pitch Step by Step Through the Listing Presentation Advanced tip Perfecting Pricing Countering Objections Advanced tip Special Presentations for Special Groups (FSBOs, Relos) Quiz: Listing Bright Ideas: Listing More Resources: Listing Code of Ethics: Listing | SPECIAL PRESENTATIONS FOR SPECIAL GROUPS Selling to the Seller: 6 Reasons They Should Work With You on Both Sides of the Deal If sellers are staying in the area, ask if you can help find their next house. It benefits both you and the client. Here are six reasons why: 1. They don’t have to interview more real estate salespeople. 2. You already understand their needs. 3. If they trust your market knowledge enough to sell their home, they should trust you to find them a new house. 4. You can help coordinate both sides of the deal so they don’t find themselves homeless for a few days between closings. 5. You can make negotiations go more smoothly and quickly. You have dates on both closings and don’t have to wait for return calls from fellow practitioners. 6. “You want me negotiating for you. You don’t want me on the other side (representing the owner of the home they’re buying)," jokes Alexis Bolin of ERA Old South Properties, Inc., Pensacola, Fla. TIP: Beware of this possible pitfall when working with sellers as buyers. Sellers will likely want to reduce your commission because they may see you as getting a two-for-one deal. Bright ideas, next page > | Keep It Ethical Even if the sellers turns you down, remember that you own them loyalty as their agent for the sale. Article 16 |