 |
 |
 |
|
||
|
 Developing a Property Marketing Plan Listing and Marketing Checklist Marketing Media To Consider Advanced tip Property Advertising Techniques Advanced tip Advanced: Getting the Most from Your Advertising Dollars Online Property Marketing Advanced tip Conducting Open Houses Advanced tip Advanced tip Alternative Selling Options Advanced tip Complying with Fair Housing Broker tip Property Disclosure Broker tip Common Property Hazards Broker tip Advanced tip Property Marketing Quiz Bright Ideas: Property Marketing More Resources: Property Marketing Code of Ethics: Property Marketing |
ALTERNATIVE SELLING OPTIONS For the Advanced Salesperson Pluses and Minuses of Online Auctions Most online auctions today are conducted through sites operated by real estate auctioneers or brokerage companies. Most auction sites designed for consumers to use directly have ceased operations.
Tip: Unlike some online auction services, real estate professionals may list properties on Yahoo! Auctions free of charge. Showing this option at a listing presentation is a great promotional tool. —Michael Russer, “Mr. Internet,” Russer Communications, Santa Barbara, Calif. Like-kind, or 1031, Exchanges Like-kind exchanges of real estate property offer owners a way to defer (not avoid) paying taxes on any capital gains realized from the sale of the property. Like-kind exchanges cannot be used for owner-occupied, residential real estate, but are a viable option for commercial property or residential property held as an investment. The requirements for an allowable 1031 exchange are extremely technical and inflexible.
Like-kind exchanges are complex and failing to comply with regulations can lead to the disqualification of the exchange, so get expert advice before you start. Fair Housing, next page > |
|