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|  Developing a Property Marketing Plan Listing and Marketing Checklist Marketing Media To Consider Advanced tip Property Advertising Techniques Advanced tip Advanced: Getting the Most from Your Advertising Dollars Online Property Marketing Advanced tip Conducting Open Houses Advanced tip Advanced tip Alternative Selling Options Advanced tip Complying with Fair Housing Broker tip Property Disclosure Broker tip Common Property Hazards Broker tip Advanced tip Property Marketing Quiz Bright Ideas: Property Marketing More Resources: Property Marketing Code of Ethics: Property Marketing Vendor Resources: Property Marketing | VENDOR RESOURCES To find the products and services you need to market properties more effectively, check out these vendors or go to REALTOR® Magazine's Products section. For goods and services at special member discounts, access vendors who participate in the REALTOR VIP™ Alliance Program. Auctions Harvey Clars Auction Gallery 888/339-7600; www.harveyclar.com Auctions and appraisals of personal property including real estate Mendehall School 336/887-1165 Auction training Property Magazines America Property 505/836-6700 Property advertising Carmel Publishing 800/344-3834 Home, commercial, and company magazines Century Publishing Co. 800/824-1806 Private-label real estate magazines Dupont Publishing 800/233-1731; www.dupontregistry.com Luxury real estate magazine Harmon Publishing Co. 800/332-5527; www.harmonhomes.com Targeted advertising programs Homes & Land Publishing Ltd. 00/726-6683 Real estate magazines and Web products Preservation Magazine 202/588-6069 Advertising for historic properties RealLeader 770/962-7220; www.treb.com Private label, total inventory magazines for large brokers The Real Estate Book 770/962-7220, ext. 226; www.treb.com Magazines and online marketing tools Unique Homes 770/962-7220; uniquehomes.com Bimonthly magazine of luxury real estate The Wall Street Journal 312/750-4053 Assistance marketing properties, building brand awareness, and recruiting sales talent Property Marketing Materials Adwriter Inc./Douthit Communications 800/646-7323 Re/Ad2000 ad writing software expresscopy.com 800/260-5887 Full-color real estate flyers First Shot Productions 888/305-3833 Videos on how to prepare a house for sale Freedom Voice Systems 858/646-14442 Marketing services Homescenes, Inc. 770/594-1193; www.homescenesusa.com Marketing services Image One 800/442-2477 Marketing services Magnetech Products 860/295-9898 Interchangeable photo display system Proquest Technology 800/959-3959 Marketing services Selective Properties 775/588-8258 Marketing services Softklone 850/878-8564; www.softklone.com Marketing services United Home 317/598-1220 Marketing services Uncommon USA Inc. 800/419-5880; www.uncommonusa.com Portable flagpoles and custom and stick attraction flags Signage and Brochure Boxes Britt Kennedy Signs Inc. 800/535-5680 Corrugated plastic signs and brochure boxes Brochure Box Co./Plastic Innovations 800/654-3753; www.brochurebox.com Standard or clear weatherproof brochure boxes Custom Brochure Dispensers 800/290-1956 Indoor and outdoor brochure boxes Dee Sign Co. 800/333-7446 Quality signs for frames or swing posts; brochure boxes Infopak International 541/617-9412; www.infopak.com Brochures boxes and holders J&M Signs 800/762-8048 Signage Lowen Sign Co. 800/545-5505; www.lowensign.com Quality yard signs and riders National Sign and Display 800/888-3228 Signage National Real Estate Sign & Screen 407/724-4458 Signage Sam Signs 800/451-9878 Signage Sanzo Specialities 607/754-1152 Real estate products The Sign Factory 800/882-7446 Sign posts, real estate signs, full-color name riders The Sign Studio 954/989-7446 Signage Virtual Tours and Online Listings Agentweb.net 877/348-9900 Virtual tours, and Internet design and marketing Homebid.com 602/998-1168 Online transaction management for residential sales Homeseekers.com 775/782-2977 Online home listings and agent searches Homestore.com 858/571-5700 Online property listings IDM Corp. 877/436-3282; www.idmcorp.com Creator of SMARTHOMEBUY, an Internet tool to attract buyers and sellers Internet Crusade—A REALTOR VIP ™ member 800-874-6500 iPix 877/353-4749; www.ipix.com 360-degree virtual property tours Magnus Corp. 520/731-3302; www.emarketingresults.com Industry-specific Web sites, virtual reality tours REALTOR.COM—A REALTOR VIP ™ member 800/878-4166; www.realtor.com Official NAR Web site with nation’s biggest compilation of listings and an array of online marketing tools 1031 Exchanges Asset Preservation Inc. 800/282-1031; www.apiexchange.com Exchanges Equity Preservation 800/336-1031; www.epi1031.com Nationwide 1031 exchange facilitator Mid-Exchange 877/671-1031; www.mid-exchange.com Qualified intermediaries The National 1031 Exchange Corp. 800/879-1031; www.national1031.com Qualified intermediaries Professional Exchange Accommodators LLC 888/774-1031; www.1031pros.com Qualified intermediaries Realty Exchanges 360/695-8258 Exchanges San Francisco Delayed Exchange Accommodation Co. 800/442-0704 Exchanges Services Inc. 888/771-1031 Qualified intermediaries, formerly Fidelity National Starker Services Inc. 800/332-1031; www.starker.com Tax-deferred exchange services Tax Deferred Exchange Services Inc. 800/236-4948; www.taxexchange.com Exchanges | |