What to Do in the First 3 Months

Develop Marketing Materials

By embarking on a real estate career, you have, in essence, established a small business. As such, you need to develop personal marketing materials in order to spread the word about your new business and keep your name at the top of prospects’ minds.

The initial marketing materials you will need include:

• Business cards
• Personal brochures
  
  If you join a large franchise, some of these may be provided to you for a fee. If you need to develop the materials yourself, talk to more experienced sales associates in your office or to your broker to learn where you can get your marketing materials developed affordably.
  
  Another good resource is to explore the wide range of products and services available to you as a member of the NATIONAL ASSOCIATION OF REALTORS®. The REALTOR® VIP Program offers you special discounts and promotions that can help keep costs down as you get your business off the ground. In particular, the Sales/Marketing Solutions can save you money on your marketing efforts.
  
  Personal Brochure
  
  Your personal brochure should:
  
• Highlight your unique selling position and clearly differentiate you from your competitors
• Answer the question, “Why should a buyer or seller work with you over all the other real estate practitioners who are active in your market?”
• Convey a message that’s appropriate for your target market
• Reflect your individual personality
• Focus on what you offer that benefits the customer
• Not be a laundry list of your credentials