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We’ve collected the information you need to create the most effective Web site for your business, whether you’re just starting to create an online presence or you’re an Internet veteran. Read the articles below for tips on Web design, content, online marketing, strategies for capturing Internet leads, and more.

FEATURED ARTICLE

How to Build a Better Web Site
REALTOR® Magazine redesigns a real estate team's Web site. See before and after pictures and get valuable tips on improving your own online presence.

 
Having a Web site is a necessity in the real estate business. These resources will help you get your site up and running.

•  For Rookies: Build an Effective Web Site
•  Book Review: Real Estate Technology Guide
•  Buyer's Guide: Site Selection
•  REALTOR.com Agent Web Site Resources
   
Good design is more than just good looks; it’s about making it easy for visitors to find what they’re looking for. Here's guidance on best design practices.

•  Ask Mr. Internet: Extreme Web Site Makeovers
•  Tech Watch: Does Your Web Site Have Curb Appeal?
•  Web Site Makeovers: Look Your Best Online
•  9 Ways to Make Your Web Site Stick
•  11 Tips for a Great Web Site
•  Field Guide to: Internet Basics for REALTORS®
   
A great Web site doesn't just awe prospects—it turns them into clients. Use these resources to capture more leads and grow your client base.

•  Internet Lead Generation: How Real is That Lead?
•  Ask Mr. Internet: Compelling Offers That Turn Site Visitors Into Leads
•  Ask Mr. Internet: Channel Those Leads
   
After all the work that’s gone into your site, you want the world to see it. These strategies will help increase online traffic and market your services better on the Web.

•  Optimize Your Web Site for Search Engines
•  New Search Twists: 3 Techniques to Expand Your Site’s Traffic
•  Ask Mr. Internet: Web Marketing Plans With Pizzazz
•  For Brokers: 10 Quick Ways to Promote Your Company’s Web Site
•  Tech Watch: Internet Presence Considered Critical to Effective Marketing
•  Book Review: Real Estate Rainmaker: Guide to Online Marketing
•  Field Guide to: Marketing Your Services on the Internet
 
The information on your site must impress. Give visitors what they want, from home listings and neighborhood snapshots to virtual tours.

•  Handouts for Consumers: Free content for REALTORS® to personalize
•  Keep 'Em Coming Back
•  Ask Mr. Internet: Video Presentations Bring Your Site to Life
•  5 Ways to Enhance Your Web Site
•  Tech Watch: Sign Here, Online
•  Book Review: Web Copy That Sells
•  Online Property Marketing: Online Listing Services
•  Online Property Marketing: Virtual Tours
•  Which Virtual Tour is Right for You?
•  Getting the Most from Your Virtual Tour
•  Field Guide to Virtual Office Websites and Internet Data Exchange
   
Are you doing what you can to protect your site from data theft and viruses? Here are some resources to use when creating your online data security plan.

•  Tech Watch: Small Steps to More Secure Computing
•  Tech Watch: Audio Tours Promote, Capture Listings
•  Fight Listing Theft
   
Boost your productivity with the help of a virtual assistant. A VA can maintain your Web site, answer phones, and even follow up on leads.

• tt Ask Mr. Internet: Raising Your VA Comfort Level
•  Ask Mr. Internet: Let An Assistant Do It
•  For Brokers: Virtual Assistants
•  Ask Mr. Internet: Real Help From Afar
•  Field Guide to Personal Assistants
•  Personal Assistant Q&A
•  Real Estate Assistants, A Guide for Risk Management
•  REVA Network
•  International Virtual Assistants Association
   
Learn more on getting the most out of your Web site by exploring these links.

•  REALTOR.com Marketing System
•  Center for REALTOR® Technology
•  2004 REALTOR® Technology Survey (PDF file)
•  Entrepreneur.com's E-Business Resources