Broker Retirement Toolkit (Retirement Planning)

Longer life expectancies and better health have given new meaning to retirement. This section offers strategies for retirement budgeting, estate planning, tax-deferred savings vehicles (for yourself and your sales force and staff), and selling your business.

Broker Toolkit (Risk Management)

A big part of running a profitable business is sidestepping the risks--agency, antitrust, disclosure, fair housing, personnel, contracts, communications--that can lead to costly litigation. Armed with these resources, you'll be ready to proactively deal with the challenges that come your way.

Build a Better Web Site

We’ve collected the information you need to create the most effective Web site for your business, whether you’re just starting to create an online presence or you’re an Internet veteran. Read the articles below for tips on Web design, content, online marketing, strategies for capturing Internet leads, and more.

Closing Tool Kit (Closing)

Even the best laid plans or the most successful sales can go awry before the closing without careful follow through. These tips and resources will guide you through the closing process.

Follow Up Tool Kit (Follow Up)

A consistent, well-executed follow-up strategy keeps past clients and customers close--the best way to ensure steady referrals and repeat business. These tips and resources will help you create a follow up plan that works.

For Rookies Main Page (For Rookies)

REALTOR® Magazine Online’s resource for new real estate practitioners provides all the information you need to start earning commissions fast — including game plans that will get you through the first year.

Hiring Personnel Tool Kit (Hiring Personnel)

Matching the right person to the right job is key to successful hiring. So before you place the first "help-wanted" ad, spend time deciding who, what, and how many associates and support staff you need.

Learn to Lead

Transitioning from sales to brokerage ownership requires more than ambition—it takes hard work and vision. This section includes resources on how to grow your team, rally your troops, and discipline problem employees.

Listings Tool Kit (Listing)

A good listing is like money in the bank, so get ready to start making deposits. Here you'll find listing resources from the simple to the sophisticated--from pricing and objection strategies to psychographics and laptop presentations.

Marketing Your Brokerage

Effective marketing is essential to the success of your brokerage business. This section teaches you how to assess your business climate and enhance your brokerage brand identity through advertising, public relations, and customer service efforts.

Negotiating in the Real Estate Business: Helpful Tools & Resources (Negotiating)

Learn the skills of an adroit negotiator by understanding buyers and sellers, how to secure and present the offer, and how to sail through the contract stage.

Personal Marketing Tool Kit (Personal Marketing)

Packed with tips and checklists, as well as interviews with experts and insights from trainers and salespeople, this section provides practical ideas on how to boost your real estate sales performance.

Prepackaged Sales Meetings

Too busy to prepare for that weekly sales meeting? We have already done the work for you. Simply select a meeting topic listed, print and go. Each prepackaged meeting includes ready-to-go agenda, handouts, activities, and talking points.

Property Marketing Tool Kit (Property Marketing)

Selling a home quickly at a top price isn't something that just happens; it requires skill and planning. Here you'll find innovative property marketing ideas that will keep your phone ringing and proven strategies to lift yourself above the crowd.

Prospecting Tool Kit (Prospecting)

Here you'll find the best strategies to locate hot prospects and convince them that you're uniquely qualified to serve their real estate needs.

Retaining Personnel Tool Kit (Retaining Top Personnel)

Although some turnover is inevitable given the demanding nature of the real estate business, each departing salesperson represents dollars lost to the company in customer contacts and productivity. Armed with these resources, you'll be ready to proactively deal with the challenges in retaining top personnel.

Servicing Your Multicultural Clients

Your real estate customer base is becoming increasingly ethnically and culturally diverse every day. Some minority groups, such as Hispanics and Asian Americans are projected to double or triple in size over the next few decades. We provide you with valuable information to meet the challenges of working in an increasingly multicultural marketplace.

Working with Buyers Tool Kit (Working With Buyers)

Buyer's representation not only requires knowledge of real estate markets and transactions, but insight into consumer behavior. Here you'll find detailed resources on how to work successfully with buyers.