New This Month
Print Article Archives
Reprints / Subscriptions
Editorial Calendar
Media Kit
Popular Features
Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus
Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus | | Marketing your brokerage Analyzing the Business Climate | | ||
|  Setting Marketing Strategies Analyzing the Business Climate Creating Your Market Identity Planning Your Advertising Coordinating Company and Salesperson Marketing Developing Public Relations Strategies Enhancing Customer Service | 10 Questions to Ask Prospective Customers How important are each of these following factors on a rated scale? Chose those that apply to your company:
TIP: Use the marketing study you conducted when you opened your company to help you determine what benefits your company is offering and what your customers need. Conduct a new marketing study if yours is more than two or three years old or if you’re entering an new market or niche. Conducting an Internal Satisfaction Survey It’s also important to know what your company’s image is among your own sales associates. Consider asking them questions such as: Our company:
Adapted from Marketing for Competitive Edge, Course, 503, Council of Real Estate Brokerage Managers, 2001. Factors That Could Set Your Company Apart > | |