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Architecture Guide
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Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus | | Marketing your brokerage Developing Public Relations Strategies | | ||
|  Setting Marketing Strategies Analyzing the Business Climate Creating Your Market Identity Planning Your Advertising Coordinating Company and Salesperson Marketing Developing Public Relations Strategies Enhancing Customer Service | 5 Themes That Grab Media Attention Your press releases will attract more attention if you make them a little out of the ordinary. Four themes that consistently attract media attention are: 1. David vs. Goliath, such as the story of an average person who won a lawsuit against an influential person or company 2. People helping people, such as a story about colleagues from your office who repainted a home for a battered woman and her children. 3. People vs. the bureaucracy, such as a story about community residents who worked with a developer to add a park or playground to a new residential development 4. Human interest, anything from someone buying a house with a history, to a buyer with an unusual occupation, to a salesperson with an unusual hobby. 5. Unusual gifts, such as a story about the donation of a building for a homeless shelter. Adapted from Michael D. Lee, “Build a Name for Your Company with Public Relations,” in Real Estate Today®, September 1990 A Press Release Worksheet Collect the following information and use it as the basis for writing a release:
TIP: If your press release is about an event that is open to the public, don’t forget to include information on price of admission, what is being offered, who it will benefit, any restrictions on admissions (no pets, for example), and how parties can find the event. Photo Do's and Don’ts > | |