| Marketing your brokerage Developing Public Relations Strategies | |||||
![]() Setting Marketing Strategies Analyzing the Business Climate Creating Your Market Identity Planning Your Advertising Coordinating Company and Salesperson Marketing Developing Public Relations Strategies Enhancing Customer Service | SAMPLE PRESS RELEASE No. 1 Type: Announcement Audience: Business community, general public Send to: Newspapers, local real estate magazines, local business magazines Company name Company address Company phone Company Web site Contact person for more info Direct phone to contact person E-mail to contact person Date FOR IMMEDIATE RELEASE John Smith to Head New Morningside Heights Office of A-One Realty A-One Realty is pleased to announce that John Smith has been appointed to head its new brokerage office in Morningside Heights. The new office, located at 123 Morning St., will provide residential sales and homebuying assistance to the North Side of the City. Quote yourself here talking about John and the new office, such as: “We were delighted that John agreed to help us open this new office in an expanding part of the city,” said Bob Jones, president of A-One Realty. “John has headed our Eveningside office for the last three years and has expanded it from 10 sales associates to 30. He’ll be just the person we need to help our company’s sixth office grow and prosper along with Morningside Heights.” Then include some biographical information about John, such as the number of years he’s been in real estate and in management, his other positions with your company, his designations, awards, other signs of his success, and perhaps something about his family and his other community activities. Next, a quote from John to demonstrate his enthusiasm and his conviction that the new office will be a success, such as: “Our Morningside Heights office has only been open for one week and we already have three listings in the neighborhood, “ says Smith. “I think that the reputation for quality services that A-One Realty has in the city and the skills of our salespeople here at Morningside will make this office one of the company’s most profitable in no time. I look forward to helping people learn more about the great homes available in Morningside.” Finally, include a summary of when the office opened and a short history of the company. Back to previous page > | |