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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®








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Enhancing Customer Service 		  SAMPLE PRESS RELEASE No. 2


SAMPLE PRESS RELEASE TWO
Type: Consumer interest/sellers
Audience: Prospective home sellers, general public
Send to: Newspapers, local real estate magazines, company newsletter

Company name
Company address
Company phone
Company Web site
Contact person for more info
E-mail to contact person

Date

FOR IMMEDIATE RELEASE

Spruce Up Your Home for Sale

The exterior appearance of your home is often the determining factor that persuades potential buyers to take a look inside. But if you want those lookers to stay—and make an offer—the interior of your home has to be just as exciting and appealing as the outside, says (put your name, your title, and company name here—use your entire name in the first reference).

"Sprucing up your home before you sell doesn't have to be costly or take a lot of time, says (put your name here). "For example, sellers can help increase the appeal of their homes by pruning the shrubs, especially if they’re large and overgrown.” Shrubs that cover windows can make the inside of a house seem gloomy and smaller. Overgrown plants near doors can make a home seem unsafe and frightening, especially after dark.

"Other tricks that can help make a home more inviting to potential buyers include planting inexpensive, bright flowers along a walkway or around a lamp, and putting an inviting pot of flowers near a door or on a patio,” says(put your name here). Finally, be sure that children’s toys, bicycles, and tools are stored neatly out of the way and not cluttering the yard, patio, or garage.

Once the outside is neat and trim, (put your name here) recommends sellers clean out closets and give their home a more spacious feel by packing up the knickknacks.

"What most sellers don't realize is that buyers aren’t interested in their personal items—especially items such as family photographs and various treasures a seller has collected over the years," (your name here)explains. Less clutter also will make rooms seem more spacious. In some cases, sellers may even want to remove extra chairs and heavy pieces of furniture such as hutches out of the house before showing it to give a sense of larger rooms. It’s also a good idea to sell or donate items you don’t intend to move before potential buyers begin to come for a look.

"Removing furniture and personal items makes it easier for a potential buyer to envision what their own furniture will look like in the space. Since buying a home is usually the biggest purchase of a consumer's life, it gets frustrating for them if they cannot see past someone else's clutter," says (your name here). “It may seem odd or even aggravating for the sellers, but it will almost certainly help them sell their homes faster and for a better price.”

Add paragraph here about your company, its size, its market position, and the areas of the city it serves.

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