New This Month
Print Article Archives
Reprints / Subscriptions
Editorial Calendar
Media Kit
Popular Features
Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus
Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus | | Marketing your brokerage Developing Public Relations Strategies | | ||
|  Setting Marketing Strategies Analyzing the Business Climate Creating Your Market Identity Planning Your Advertising Coordinating Company and Salesperson Marketing Developing Public Relations Strategies Enhancing Customer Service | SAMPLE PRESS RELEASE No. 4 Type: Trends Audience: Business community, general public Send to: Newspapers, local real estate magazines, local business magazines Company name Company address Company phone Company Web site Contact person for more info Direct phone to contact person E-mail to contact person Date FOR IMMEDIATE RELEASE Housing Remains Your Best Investment With the stock market in its second year of decline, many investors are finding that housing creates a stable option for their investment dollars, according to the (your name, title, and company name). The NATIONAL ASSOCIATION OF REALTORS® reports the median existing-home price increased 8 percent in 2001(add the most recent statistic available from here. At the same time, the Dow Jones Industrial Average finished in negative territory and shows no sign of long-term recovery. (Again—check these figures and get an update from a stock market source such as The Wall Street Journal.) The sharp changes in the financial markets over the last two years underscore the stability of residential real estate as a safe choice for consumers. “Homeownership is a great long-term investment, providing both equity appreciation and tax benefits,” says (your name here). (Name) also reminds investors to remember that the true return on a home investment should not be based solely on home appreciation, but also on the leverage provided by mortgage financing. Homebuyers typically put down about in about 5 percent to 20 percent of the purchase price when purchasing a home, yet the home appreciation they realize is based on the home’s total value. “In other words, you're making money on your money and on the bank’s money,” (name here) explains. “This leveraging of borrowed funds gives housing a return that is higher than the market’s appreciation.” In addition, homebuyers receive tax deductions that can increase their investment return. Add paragraph here about your company, its size, its market position, and the areas of the city it serves. Back to previous page > | |