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Fifteen Benefits of
Working with a
Buyer’s Representative

  Advanced tip

Understanding Agency
  Broker tip

Contract Terms for Buyer’s Representatives
  
Qualifying the Buyer
  Advanced tip

How Well Do You Listen?
  Advanced tip

Who Are Today’s Buyers?   Advanced tip

Advanced: Psychographics
—Understanding
Buyer Motivation


Prospecting for Buyers

Working with
Internet-Empowered
Buyers


Servicing the Buyer
  Advanced tips

Closing the Deal
  Advanced tip

Due Diligence and Disclosure
  Advanced tip

Staying Safe While Showing Homes
  Broker tip

When to Call It Quits

Quiz: Buyer’s Representation

Bright Ideas: Working With Buyers

Code of Ethics: Working with Buyers

More Resources: Working with Buyers

Vendor Resources: Working with Buyers
  CONTRACT TERMS FOR BUYER’S REPRESENTATIVES

"A written agreement is a risk management tool," says Julie Garton-Good, GRI, an educator and buyer agency expert with Garton Seminars in Lenore, Idaho. "Liability goes sky-high without one."

5 Musts for a Buyer’s Representative Agreement
1. Exclusivity. Work with your attorney to word the buyer agency contract to protect your rights to receive a commission when the buyer purchases a home.
2. Purpose.Be specific about the buyers’ requirements, but don't hamstring yourself with too many details, such as high ceilings or hardwood floors. These might be items buyers want, but would seldom be sufficient to decide a buying decision.
3. Duration. The duration of the contract depends on the buyers’ timeframe. Include language that extends the term through the settlement date so it won't expire while you're finalizing the purchase.
4. Services. Explain what you’ll do on the buyer's behalf. Stick to standards that are objective and measurable. For example, say, “Show all homes listed on the MLS between these dates that fit within buyers’ stated parameters.” Don’t include vague language, such as “find the client a home to buy.”
5. Compensation. Clearly state the terms and method of your payment.

TIP: The buyer, the seller, or the listing agent may compensate a buyer’s agent. The payment of compensation doesn’t create an agency relationship. A buyer’s agent owes fiduciary duties to the buyer, no matter who is paying compensation.

Setting a Fee
  • Contingent fee. The buyer’s representative is paid only if the clients find and buy a home. Consumers often respond well to this option, as it parallels the way selling and listing brokers often are compensated.
  • Noncontingency fee. This fee is payable whether or not the buyers purchase a home. In a case where no sale is made, the buyers may be responsible for the fee. Be sure to make this clear to your clients when you establish your agreement.
  • Consultant fee. Buyer’s agents receive a flat or hourly fee from buyers for certain specific services—negotiating the contract, for example.

Qualifying Buyers, next page >
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Keep It Ethical
You can’t accept a commission, rebate, or profit on services recommended to the client without the client’s knowledge and consent. Article 6