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Fifteen Benefits of
Working with a
Buyer’s Representative

  Advanced tip

Understanding Agency
  Broker tip

Contract Terms for Buyer’s Representatives
  
Qualifying the Buyer
  Advanced tip

How Well Do You Listen?
  Advanced tip

Who Are Today’s Buyers?   Advanced tip

Advanced: Psychographics
—Understanding
Buyer Motivation


Prospecting for Buyers

Working with
Internet-Empowered
Buyers


Servicing the Buyer
  Advanced tips

Closing the Deal
  Advanced tip

Due Diligence and Disclosure
  Advanced tip

Staying Safe While Showing Homes
  Broker tip

When to Call It Quits

Quiz: Buyer’s Representation

Bright Ideas: Working With Buyers

Code of Ethics: Working with Buyers

More Resources: Working with Buyers

Vendor Resources: Working with Buyers
  8 BRIGHT IDEAS: WORKING WITH BUYERS

1. To cut down on houses shown, give buyers a map and with listings clearly indicated. Often the neighborhood or the house’s exterior will eliminate a listing from consideration. Frances Strawn, Coldwell Banker Residential Real Estate, Winter Park, Fla.

2. Charge buyers a fee to show houses; it will help eliminate the lookers. Michael Lee, Seminars Unlimited, Castro Valley, Calif.

3. Show the best house next to last; that way it will seem like each house is better than the last. Pat Hiban, RE/MAX Advantage Realty, Columbia, Md.

4. Ask prospects for a five-minute appointment in return for your personal tips on how to renovate a home and increase its value. John O’Connor, Prestige Real Estate Group, Highland Ranch, Colo.

5. Create an online qualification that prospective buyers can complete before an appointment. With this data, you can determine what buyers can afford and locate houses that fit their preferences. Ralph Roberts, Ralph Roberts Real Estate, Warren, Mich.

6. Ask out-of-town buyers about standard real estate practices in their areas; this can prevent a lot of misunderstandings later on. Gary Coles, Venture Realty Group, Las Vegas, Nev.

7. Incorporate different approaches in your listing presentation to appeal to different personality types—graphs and charts for the accountants; testimonials for the family oriented; bright colors for the fun loving; and performance stats for the just-business types.
Tammy Fadler, RE/MAX Metro, Festus, Mo.

8. In January, send buyers copies of their U.S. Department of Housing and Urban Development settlement statement and other transaction backups so that they will be ready for their taxes. Bill Barrett, Bill Barrett Seminars, Charleston, S.C.

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Code of Ethics, next page >