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  GOING FOR THE CLOSE
 
 

Keep the Transaction on Track
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Getting to Close
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Post-Closing Strategies

Quiz: Contract to Close

Bright Ideas: Contract to Close

Code of Ethics: Contract to Close

More Resources: Contract to Close

  Playing Closing Psychologist

Closings may be commonplace to you, but to most buyers and sellers, they are unfamiliar and stressful situations. Try putting yourself in the clients’ shoes and working to counteract some of their understandable fears.

Fear: Buying a home is the biggest financial transaction of many people’s lives.

Response: Reassure buyers that they’re making a great investment; cite a statistic on home price appreciation versus the Dow.

Fear: Documents may be intimidating and unnerving.

Response: Slow down the process to give the attorney time to explain any clause to the clients’ satisfaction. Don’t get rushed by the closer or the other party.

Fear: Buyers are likely exhausted by the process that came before the closing—revealing private financial information, packing, and seeing to all the details associated with moving.

Response: Bring snacks to the closing to give everyone a break; have a funny story or commentary on a new movie or book to keep the conversation light.

Fear: There might be fears about last-minute pullouts by the other party.

Response: Obtain the phone and cell phone numbers of the parties and their attorneys so you can contact them if they are delayed or if they are not attending the closing. .

Fear: People might feel sentimental and emotional about leaving their home.

Response: Buy an inexpensive frame and present the listing photo of their former home to the sellers at closing.

TIP: Watch for body language and verbal cues that indicate someone is overwrought. Simply asking, “It looks like you’re having difficulty. Is there anything I can do to help?” can lighten a client’s mood. “What they see is that someone cares,” comments Jupiter, Fla., psychotherapist Arlene Alpert, author of Moving Without Madness: A Guide to Handling the Stresses and Emotions of Moving.

Closing Documents Buyers Need to Know >