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Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus | SALES MEETING TOOL KIT: FAIR ADVERTISING PRACTICES | ||
|  Fair Advertising Practices, Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Who is protected by Fair Housing? Component 4: Suggestions for a Company Fair Housing Policy Component 5: Activity 1, Say It Fairly Quiz Component 6: Activity 1, Quiz Answers Component 7: Handout 3, What's in A Word? Component 8: Activity 2, Advertising Critique Component 9: Activity 2, Suggested Ad Changes Component 10: Handout 4, Avoiding Selectivity Trap Component 11: Activity 3, Let's Play Ad Agency Component 12: Activity 3, Ad Creation Tips Component 13: Other Resources | Part of every successful marketing effort is visualizing the “perfect” buyers for your listing and “speaking” directly to them through your advertising. But to ensure that every buyer has the equal opportunity to see and make an offer on the “perfect” home, advertising must be written and published in compliance with fair housing regulations. Learning both the letter of the Fair Housing Act and the subtle variations in language that might unintentionally give an exclusionary message help ensure that all buyers have equal opportunity to find the “perfect” home for them. Use this tool kit—including a ready-to-go agenda, activities, and talking points--to help improve your salespeople’s understanding of the Fair Housing Act as it applies to real estate advertising and to let them practice their skills at identifying and eliminating exclusionary practices in their property ads. Each element of this tool kit is numbered at the top of the page so you can easily move through the content chronologically. Component 1: Facilitator Talking Points > |