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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®



 

  PREPACKAGED SALES MEETING:
FAIR ADVERTISING PRACTICES
 

Fair Advertising Practices, Introduction

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Handout 1, Who is protected by Fair Housing?

Component 4: Suggestions for a Company Fair Housing Policy

Component 5: Activity 1, Say It Fairly Quiz

Component 6: Activity 1, Quiz Answers

Component 7: Handout 3, What's in A Word?

Component 8: Activity 2, Advertising Critique

Component 9: Activity 2, Suggested Ad Changes

Component 10: Handout 4, Avoiding Selectivity Trap

Component 11: Activity 3, Let's Play Ad Agency

Component 12: Activity 3, Ad Creation Tips

Component 13: Other Resources		   Component 8
Activity 2: Advertising Critique

These sample ads illustrate some commonly used promotional phrases that violate Fair Advertising practices.

Please click on the thumbnail images below to download the sample ads in PDF format. If you don't have the Adobe Acrobat reader to view the pdf file, you may download the program for free.

Exclusive Home On Golf Course
Retire with your spouse in luxury to this stylish 3-bedroom home with pool. Cabana equipped with grab bars and ramp could easily convert to mother-in-law suite or guesthouse. Cathedral ceilings and great view of private lake. Short walk to health club helps you stay physically fit.

306KB PDF


122KB PDF

Handyman’s Dream
If you’re good at fixing things and aren’t too busy to spend some sweat equity, this home is for you. Secure neighborhood near Loyola Cathedral School, Bethel Synagogue and Lantry Grocery. Get in on the ground floor of this quiet, rapidly improving neighborhood.



122KB PDF

Cozy Cottage
This tiny gem is so quaint, you’ll think you’re in the country. Perfect for a single or young couple ready to buy their first home or empty nesters who want to downsize. Two bedrooms and recently renovated bathroom makes this home ready to occupy. Mature garden. Walk to library and park with play area.

Component 9: Activity 2, Suggested Ad Changes >