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Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus |
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12 Simple Ways to Stay in Touch Don’t wait until the customer has forgotten your name to establish contact. Begin your client-base-building soon after the transaction is over, when your identity and the good service is still fresh in the customer’s mind. These simple follow-up tasks will demonstrate that you want long-term relationships, not just closed transactions. 1. Call your clients within 24 hours of the closing to congratulate them on their sale or purchase. 2. Send a thank-you note one week after the closing emphasizing what a pleasure it was to work with the client. 3. If you're in the relocation business, notify the corporate client when the employee’s transaction has closed. Send a thank-you note to the corporation’s relocation coordinator. 4. Create a binder for clients containing copies of the paperwork, such as appraisals, inspection reports, warranties, settlement statements, generated during the transaction. They’ll remember you, and appreciate the organization, when they revisit this information at tax time. 5. Offer to provide referrals for household services, such as plumbers, electricians, contractors, carpet installers, landscapers, or appliance dealers. Offer a free consultation on the value of a home improvement project using REALTOR® Magazine's annual Cost vs. Value Report . 6. Send a customer satisfaction survey form two to three weeks after the closing to get feedback on customer reactions. 7. Ask client for an endorsement or testimonial letter you can use in your listing presentations and on your Web site. 8. Find out if the client has any friends, family, or business associates who might be interested in receiving a free comparative market analysis of their homes. 9. Remove sold signs, if you’re the listing salesperson. Be sure that you repair any damage the signs may have caused to fence or lawn. 10. Set up a client file that includes personal information such as names, birthdays, ages, pets, and hobbies for the client’s family. 11. Add your client's name to your newsletter subscription list. 12. Enter the anniversary date of the closing into your tickler file so you can follow up next year with a card commemorating their purchase. Later, you can use this date as a tickler to determine when the customer might be ready to sell. According to NAR research, the average home owner moves every six years. Condo owners move every four to five years. Great Closing Gifts > |
Keep It Ethical If you offer vendor recommendations to clients, be sure you inform them if you receive any referrals fees from the companies you recommend. Article 6 and Standard of Practice 6-1 Keep It Ethical You may offer services as free only if all terms of the free offer are clearly disclosed to the customer. Standards of Practice 12-1 and 12-2 |