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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®






 POST-CLOSING STRATEGIES

  
Developing A Follow-Up System

Advanced tip
Post Closing Strategies

Advanced tip
Improving Customer Satisfaction
Advanced tip
Broker tip
Building Referrals
Advanced tip
Broker tip
Bright Ideas: Customers for Life
Code Of Ethics: Customers for Life
Quiz:
Customers for Life
More Resources: Customers For Life
  Great Closing Gifts

 A closing gift seals the deal and hopefully is an ongoing reminder of you. Match the gift to the price of the home and the client’s potential as a source of future referrals.

TIP: The best gifts are the ones that demonstrate your personal knowledge of the client’s interests and hobbies.

Home-Oriented Gifts
  • Brass or ceramic house numbers
  • Unique mailboxes
  • Permanent door wreath and hanger
  • Doorknockers or nameplates
  • Fire extinguishers, smoke detectors, or carbon monoxide detectors
  • Wind chimes
  • Tabletop fountains
  • Bird houses or feeders
  • Decorative afghans (good for winter sales)
  • Gift certificates to local nurseries or hardware stores
  • U.S. flag and holder for exterior display
  • Picture frames
  • Vase, with flowers
  • A photograph or watercolor of the home
  • A jigsaw puzzle made from a photo of the house

Informational Gifts
  • Subscription to the local newspaper or city magazine
  • Memberships in a local museum
  • City restaurant guide; create one yourself if you city doesn’t have one
  • Guide to upcoming local events—craft fairs, free concerts, and festivals
  • Map of the area with tips on the best shopping and the most reliable dry cleaners, shoe repair store, and other service providers
Whimsical Gifts
  • Gift certificates to the ice-cream store
  • A cake in the shape of the house
  • Lottery tickets
  • A night at the movies—with ticket, popcorn, and soft-drink coupons

Luxurious Gifts
  • Tickets to a local theater company or sports team event
  • Dinner or brunch at a local restaurant
  • A donation in the clients’ name to a local charity
  • Gift certificate from a caterer or gourmet food mail order source
  • Guest privileges at a local golf or tennis club
  • Pottery or other creations by a local artist
  • Market umbrella or beach chairs (good for a vacation home)
  • Gift certificate for a massage or facial at a local spa
  • Airline tickets or hotel gift certificate for a getaway weekend

TIP: Avoid highly personal closing gifts, such as jewelry, perfume, or apparel.

For the Advanced Salesperson: A Gift That Keeps on Giving >		    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Keep It Legal
The Internal Revenue Service will allow you to write off $25 per person or $50 per couple for business-related gifts.