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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®






 MORE RESOURCES:
KEEPING CUSTOMERS FOR LIFE		  
Developing A Follow-Up System

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Post Closing Strategies

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Improving Customer Satisfaction
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Bright Ideas: Customers for Life
Code Of Ethics: Customers for Life
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Customers for Life
More Resources: Customers For Life
  Top Articles on Customer Follow Up

Back to the Future: Formal Follow-Up Programming
Robert Courant, Real Estate Business, Fall 1989.
BackFuture.pdf

Brainstorms for Salespeople
Kimberly Charles, Real Estate Today, NATIONAL ASSOCIATION OF REALTORS®, August 1990.
BrainstormSalespeople.pdf

Cast a Wider Net for Prospects
Ivan R. Misner, REALTOR®Magazine, NATIONAL ASSOCIATION OF REALTORS®, March 1999.

Celebrate with Events that Say Thank You
Kerry Kidwell, Real Estate Today, NATIONAL ASSOCIATION OF REALTORS®, January 1995.
CeleEventsThSay_.pdf

Closing Gifts: Your Parting Thank You
Michael Antoniak, REALTOR®Magazine, NATIONAL ASSOCIATION OF REALTORS®, May 2001.

Cold Calling, Marketing Gimmicks, Flubs, and Closing Gifts
Christina Spira, Today’s REALTOR®, NATIONAL ASSOCIATION OF REALTORS®, April 1997.

Get Published: Ask Mr. Internet
Michael Russer, REALTOR®Magazine, NATIONAL ASSOCIATION OF REALTORS®, February 2001.

It’s More Than the Thought That Counts
Kerry Kidwell, Real Estate Today, NATIONAL ASSOCIATION OF REALTORS®, June 1991.
MorThanCont.pdf

Powerful Closing Statements
J.J. Hanley, Real Estate Business, Winter 1997.
Powr_Clos_Sta.pdf

A Quality Control Veteran Reveals Consumer Preferences
Barlow Herget, Today’s REALTOR®, NATIONAL ASSOCIATION OF REALTORS®, September 1997.

Tapping Customer Feedback
Lucien Salvant, REALTOR®Magazine,NATIONAL ASSOCIATION OF REALTORS®, October 1999.

Your Concierge Service Awaits
Robert Freedman, REALTOR®Magazine, NATIONAL ASSOCIATION OF REALTORS®, September 1999.

Material provided in part by NAR's Information Central; Virtual Library resources provided by NAR's Information Central

Top Web Sites for Customer Follow-Up
www.abushelofbaskets.com
Gift baskets of food and accessories for every occasion and holiday.

www.closingstatements.com
Personalized gifts, gift baskets, home accessories, outdoor and garden gifts, because showing gratitude is good business

www.eRealtycards.com
Clever electronic greeting cards designed especially for real estate marketing.

www.partydirectory.com
Party ideas and resources from caterers to caricaturists, searchable by state.

www.real-estate-creative.com
Online products and guidelines for using e-mail and the Internet as effective marketing tools.

 www.virtualstoreus.com
A portal site for a variety of online gifts—from flowers to maps to trendy gadgets from The Sharper Image.