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  SALES MEETING TOOL KIT:
CONVERTING FSBOs

 

Converting FSBOs: Introduction

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Handout 1, Eight Reasons FSBOs Need You

Component 4: Handout 2, A FSBO Prospecting Plan

Component 5: Activity 1, Responding to FSBO Objections

Component 6: Activity 1, Responding to FSBO Objections Answer Sheet

Component 7: Handout 3, Ten Free Things FSBOs Want

Component 8: Activity 2, Role Play-- FSBOs Face-to-Face

Component 9: Activity 2, Role Play-- FSBOs Face-to-Face Discussion Directors

Component 10: Handout 4, Getting Fees from FSBOs

Component 11: Other Resources
  For-sale-by-owner homes—FSBOs for short—are a fertile prospecting source for most real estate salespeople. According to the NATIONAL ASSOCIATION of REALTORS® 2003 Survey of Home Buyers and Sellers, 14 percent of all homes sold in 2003 were sold by FSBOs.

Use this tool kit—including ready-to-go agenda, activities, and talking points
—to help your salespeople tap into this potential source of business.

Each component of this tool kit (worksheets, notes) is numbered at the top of the page so you can easily move through the content chronologically.

Component 1: Facilitator Talking Points >