| SALES MEETING TOOL KIT: CONVERTING FSBOs | |||
![]() Converting FSBOs: Introduction Component 1: Facilitator Talking Points Component 2: Agenda Component 3: Handout 1, Eight Reasons FSBOs Need You Component 4: Handout 2, A FSBO Prospecting Plan Component 5: Activity 1, Responding to FSBO Objections Component 6: Activity 1, Responding to FSBO Objections Answer Sheet Component 7: Handout 3, Ten Free Things FSBOs Want Component 8: Activity 2, Role Play-- FSBOs Face-to-Face Component 9: Activity 2, Role Play-- FSBOs Face-to-Face Discussion Directors Component 10: Handout 4, Getting Fees from FSBOs Component 11: Other Resources | For-sale-by-owner homes—FSBOs for short—are a fertile prospecting source for most real estate salespeople. According to the NATIONAL ASSOCIATION of REALTORS® 2003 Survey of Home Buyers and Sellers, 14 percent of all homes sold in 2003 were sold by FSBOs. Use this tool kit—including ready-to-go agenda, activities, and talking points —to help your salespeople tap into this potential source of business. Each component of this tool kit (worksheets, notes) is numbered at the top of the page so you can easily move through the content chronologically. Component 1: Facilitator Talking Points > |