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  Lynn Nemser, a human resources and management consultant with Partners in Performance Inc. in Pittsburgh, and a member of the board of directors of the Employment Management Association, a special emphasis group of the Society for Professional Human Resources, is a proponent of behavioral interviewing as a useful tool in selecting top candidates.

Q: What is behavioral interviewing?

Nemser: It's a style of interviewing that seeks examples of a candidate's past behavior to predict how well they'll perform on the job. Rather than asking hypothetical questions such as, "What would you do it you disagreed with someone at work?" (candidates then can give the textbook answer), you ask, "Tell me about a time when you disagreed with someone at work." You want to hire someone who has functioned in the mixed-up, crazy world in which we're working, not someone who just memorizes the correct answers.

Q: What benefits does behavioral interviewing elicit?

Nemser: Behavioral interviewing helps you understand a candidate's past behavior on the job, which is the best predictor of future behavior. The technique doesn't work perfectly in and of itself. You have to be very diligent about asking probing follow-up questions. It's absolutely key to good behavioral interviewing.

Q: Could you expand on the idea of follow-up probes?

Nemser: If you only ask the opening question, you'll only get the shell of the behavioral answer. If candidates are making up a story, the probes will make the story fall apart. For each open-ended question, such as 'Tell me about a time when you worked with someone very different from you and you didn't see eye-to-eye," you're going to ask at least three to four follow-up questions. Some will be based on what candidates say. Some you can plan in advance, such as, "Who else was involved? How long ago did this happen? What was the result?" Ask smart follow-up probes that are specific, measurable, action-oriented, and result-oriented.

Q: Is behavioral interviewing particularly appropriate for hiring real estate salespeople?

Nemser: It works best for salespeople. You can measure what salespeople do. You can break the sales cycle into discreet parts, then ask them to walk you through a sale, and tell you about the typical, difficult, or easy sales—any number of parts of a sale. It's a really effective way to cut through the fluff.

Q: What are some questions to avoid when doing a behavioral interview?

Nemser: I have a list of the worst interview questions. One is: "Tell me about yourself." It's a totally unfocused question. You can waste a whole interview asking someone that and not get any of the information you need. What you have to do is ask questions based on requirements of the job.

Another bad one is, "Tell me about your weaknesses." What you get is a canned response. You have to decide first what's important to the job. You can ask someone, "Tell me about a very important problem you solved that really challenged your abilities, but you were able to get it done to uncover their strengths and thinking process. If you're looking for weaknesses, ask them about a time when they couldn't solve a problem.

Tips for Conducting Second Interviews

The second interview provides the option to establish whether a candidate you like is a good fit for your company. During the second interview:
  • Clear up any questions or inconsistencies you found in your notes from the first interview.
  • Discuss the candidate's goals in more detail and help ensure that these ambitions are compatible with those of your company.
  • Let one or two other people in the company talk with the candidate—the sales manager, a respected salesperson—to get more feedback.
  • Use psychological testing to determine if the candidate is a good fit for sales and your company's culture.
  • Ask the candidate to demonstrate selling skills by making a listing presentation or something similar.

TIP: Be sure to ask all candidates to make the same presentation and take the same tests to avoid charges of discrimination.

  • Watch for unguarded moments that reveal character; some salespeople are excellent interviews who are adept at presenting a positive picture.
  • Tell the candidate when you expect to make a decision.

Tips on Reference Checks

Check the references on only your two or three final candidates.
  • Encourage applicants to identify relevant references; be sure they include supervisors and colleagues, not just personal friends.
  • Get a signed release from candidates that grants permission for you to contact references.
  • Verify employment and compensation.
  • Focus reference questions on the critical job requirements you've identified; don't just ask a reference to "tell you about someone."
  • Have references give specific examples to support their comments on a candidate.
  • Ask references to rate candidates on the critical job requirements.
  • Listen for "safe" words than can have double meanings. For example, an "independent" worker can be one that is self-reliant or one that doesn't cooperate with peers.
  • Ask the reference if he or she would rehire the candidate.
  • If answers are vague, follow up with more specific questions, for example, "Is there a situation that you can describe in which the candidate showed a high level of persistence in chasing a deal or saving a sale?"

Portions adapted from "Providing Structure to Interviews and Reference Checks," Workforce, Paul Taylor, May 1999

Other Background Checks to Consider
  • Criminal background checks
  • Drug and alcohol tests
  • Education and transcripts verification
  • Credit checks (must notify applicant that you're doing so)

Tips For Selecting a Psychological Test >