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Hiring personnel
Structuring Compensation


Offering a competitive commission is a key to hiring and keeping top performers




 


Assessing Personnel Needs

Advanced-Beyond Job Descriptions: Job Matching for Real Estate Sales

Recruitment Planning

Advanced: What Top Performers Want from You

Recruiting Salespeople

Advanced: Tips for Recruiting the Seasoned Professional

Recruiting Support Personnel

Advanced: The Family and Medical Leave Act

The Interviewing Process

Advanced: Behavioral Interviewing

Tips for Selecting a Psychological Test

Structuring Compensation

Advanced: Compensation Tips for Management Personnel
  Tips for Negotiating Commission Splits

Sooner or later, a top performer is going to ask for more. In such cases:
  • Don't let your desire to keep a top salesperson lead you to give up all your profits.
  • Emphasize the benefits—such as advertising and technology—that the company is providing.
  • Be honest about what it costs you to run your business.
  • Agree to an increase for only a trail period, then review performance and your profitability.
  • Offer other compensation options, such as profit sharing or a small equity share in the business.
Adapted from "Conquer Compensation Conflicts," Elyse Umlauf-Garneau, Today's REALTOR®, NATIONAL ASSOCIATION OF REALTORS®, November 1997


4 Benefits to Set Your Company Apart

Fringe benefits also are a big draw in attracting new associates. For more on developing benefit programs, visit the Retaining Top Personnel section.

1. Health insurance. Only 26 percent of residential real estate companies offer this benefit to independent contractors, and even fewer offer it to salaried licenses or administrative staff, according to The 2004 NATIONAL ASSOCIATION OF REALTORS® Profile of Real Estate Firms.

2. Life insurance. Offered by only 4 percent of companies.

3. Pension plan. Offered by only 6 percent of companies.

TIP: For more on setting up retirement and person plans, visit the Retirement Planning section.

4. Disability insurance. Offered by only 5 percent of companies.

TIP: Check out the REALTOR® VIP Program, which offers REALTORS® in all 50 states competitive rates for health, dental, vision, prescription drugs plans and life and disability insurance. Health insurance policies are often available for both individuals and small brokerage offices. Life and disability benefits include guaranteed disability income insurance at discounted rates and accidental disability insurance coverage with no minimum salary requirement or occupational exclusion.

Tips for Compensating Support Staff

Before you hire support staff at your brokerage:
  • Determine prevailing wages in your area for a secretary, a temp, or college student.
  • Consider offering a benefit package to make your company more competitive.

TIP: Limit your fringe benefit costs to no more than 15 percent of employees' salaries. —Real Estate Office Management, 3rd edition, Real Estate Brokerage Managers Council, Real Estate Education Company, 1996
  • Offer a small, company-wide bonus based on sales to support staff.
  • Pay receptionists and office workers a finder's fee for sales referrals, if permitted by state law.


Employee Compensation Issues to Remember
  • Tax implication. You're responsible for withholding income taxes and paying FICA for employees.
  • Overtime. You're responsible for paying overtime to non-exempt employees who work more than 40 hours per week.
  • Independent contractors. Most support staff—including licensed personal assistants under the direction of the company—probably do not qualify under this category.

TIP: Salespeople who employ unlicensed assistants are responsible for compensating them, although you may offer to have the company provide this service for a fee. If an assistant holds a real estate license, the broker must be the one who pays the compensation as part of the commission disbursement. Be sure salespeople understand withholding and independent-contractor issues as they relate to their assistants and other staff.

Withholding Tips

If support staff and personal assistants work as employees, you are responsible for withholding federal and state income taxes, withholding the employee's share of the FICA (Social Security and Medicare payments), and paying your portion of FICA.
  • Ask each employee to fill out a W-4 form so that you can calculate withholding using Circular E, Employer's Tax Guide from the IRS.
  • Deposit withholding and FICA contributions into a designated bank account on a regular schedule.
  • Make regular payments to the appropriate federal and state agencies.
  • Pay federal unemployment taxes; employees make no contribution.

TIP: You also may be responsible for paying worker's compensation insurance for your employees; many small companies are exempt, but visit the Small Business Administration Web site for state-by-state requirements for worker's compensation.

Advanced: Compensation Tips for Managers >