REALTOR® Magazine Online: Top Listing Presentations (Part 3)

			TOP LISTING PRESENTATIONS (Part 3)
	Listing Prep Powerful Prelisting Advanced tip Advanced tip For the Broker: The Listing Presentation Advanced tip Listing Facts in an Instant Top Listing Presentations Making Your Best Pitch Step by Step Through the Listing Presentation Advanced tip Perfecting Pricing Countering Objections Advanced tip Special Presentations for Special Groups (FSBOs, Relos) Quiz: Listing Bright Ideas: Listing More Resources: Listing Code of Ethics: Listing		Christine Z. Doyle, Christine Doyle Seminars in Burlington, Wis., uses her multipart listing presentations for sellers and buyers in both her teaching and her sales practice. Pre-printed tabs are combined with four-color sheets from a laser printer to create a colorful, but easily altered, book that fits into a three-ring binder. Doyle’s pre-listing package includes an easy-to-follow checklist of items sellers should have ready when she arrives. (c-1) Quality digital photograph and great color reproduction create a strong, very personalized listing presentation. (C-2) The “Service Pledge” has the dual purpose of outlining the tasks Doyle will perform and reinforcing her commitment to the sellers in a written form. The use of her photo and her “signature” in a cursive font make the commitment seem more personal. (C-3) Listing presentations, next page >