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REALTOR® Emeritus |  |  | | ||
|  Listing Prep Powerful Prelisting Advanced tip Advanced tip For the Broker: The Listing Presentation Advanced tip Listing Facts in an Instant Top Listing Presentations Making Your Best Pitch Step by Step Through the Listing Presentation Advanced tip Perfecting Pricing Countering Objections Advanced tip Special Presentations for Special Groups (FSBOs, Relos) Quiz: Listing Bright Ideas: Listing More Resources: Listing Code of Ethics: Listing | STEP-BY-STEP THROUGH THE LISTING PRESENTATION For the Advanced Salesperson Mastermind Groups REALTOR® Magazine Online's "Ask Mr. Internet" columnist Michael Russer of Russer Communications in Santa Barbara, Calif., shares a way to collaborate with top-producing salespeople electronically and give a boost to your listings. Become an online mastermind . 1. Establish a mastermind group. Perhaps you're familiar with the mastermind concept explained in Napoleon Hill's book Think and Grow Rich, which describes how a group of people harnessed the collaborative power of a group "mind" or intelligence. Online mastermind is similar, but members must:
2. Create a virtual flyer. You can create a flyer on the Web or as a self-contained, executable attachment that you transmit via e-mail. Creating flyers is a matter of taking house photos with your digital camera and downloading them into flyer templates, along with descriptive text and the appropriate agency disclosures. Even without the mastermind group, you'll set yourself apart from the crowd with a virtual flyer. 3. Craft your killer listing presentation and give it maximum exposure. To make an unbeatable presentation, explain to sellers that when they hire you, they're also tapping the area's top producers, who'll have first crack at selling the property. To add drama to your presentation, display the virtual flyer on your laptop while you're connected to the Internet. With your finger hovering over the Send button, tell sellers that the moment they agree to contract with you, you'll instantly send the flyer to all the top producers in your group, setting off a frenzy of marketing activity. The first morning that Rob Levy, a salesperson with Prudential Northwest Properties in Beaverton, Ore., used the mastermind system, including virtual flyers, he won two listings by getting the edge over his competitors. Listing presentations, next page > | Keep It Ethical Advertising should always present a true picture of your skills to the public. You should also indicate your professional specialty and whether or not you’re a REALTOR® in your advertising. Article 12 |