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Listing Prep
   

Powerful Prelisting
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For the Broker: The Listing Presentation
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Listing Facts in an Instant

Top Listing Presentations

Making Your Best Pitch

Step by Step Through the Listing Presentation
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Perfecting Pricing

Countering Objections
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Special Presentations for Special Groups (FSBOs, Relos)

Quiz: Listing

Bright Ideas: Listing

More Resources: Listing

Code of Ethics: Listing
  MORE RESOURCES: LISTING

Top Listing Articles

"Converting FSBOs and Expired Listings"
Real Estate Business, Council of Real Estate Brokerage Managers and Council of Residential Specialists, Summer 1989
rmotoolkits__CONVERTING__FSBO.pdf

"Fishing for a New Market? Try Catching the FSBO"
Deborah Herr, Illinois REALTOR® , September 1993

rmotoolkits__150fishing.PDF

"Getting from No to Go: Expert Advice to Overcome Sales Objections"
Mary Johnson, Texas REALTOR®, Texas Association of REALTORS®, March/April 2000.

"Handling the Tough Objections"
Mike Ferry, Texas REALTOR®, March 1983.

rmotoolkits__150handling.PDF

"Listing Presentations for the 21st Century"
Terri Murphy, Texas REALTOR®, Texas Association of REALTORS®, July 2000


Michael Russer, “Mr. Internet,” Realtormag.com, “Ask Mr. Internet,” NATIONAL ASSOCIATION OF REALTORS®, July 1999.
/rmomag.nsf/pages/MakemasterMicArchive1999Aug?OpenDocument

"New Habits for the New Year "
Walter Sanford, “Selling-Doing Business,” REALTOR®Magazine, NATIONAL ASSOCIATION OF REALTORS® , December 2000.

"Sales Clinic: Saying “no” to Listings "
Ralph Roberts, Realtormag.com, NATIONAL ASSOCIATION OF REALTORS®, February 2001.

7 Steps to More Listings
Elyse Umlauf-Garneau, REALTOR®Magazine, NATIONAL ASSOCIATION OF REALTORS®, March 1999.

"Working for the Enemy? A Look at Four In-House FSBO Programs "
Robert Liparulo, Today’s REALTOR®, NATIONAL ASSOCIATION OF REALTORS®, June 1998.

"You Work Hard for Your Money "
Christina Hoffmann, Today’s REALTOR®, NATIONAL ASSOCIATION OF REALTORS®, May 1996.

You Work Hard For Your Money: Do Your Clients Know That?

Marty Kramer, Texas REALTOR® , Texas Association of REALTORS®, September/October 2000.

Material provided in part by NAR's Information Central; Virtual Library resources provided by NAR's Information Central

Web Sites for Listing Help

Allabouthome.com
offers instant advice on home repairs ranging from remodeling to leaky toilets. Calculators let you estimate costs, while an online Q&A and chat room gives you options if your problem isn’t covered on the site.

Domania.com
may be just the place to send sellers who think your suggested home price is unrealistic. The site lets consumers look up past sales by address. Although not available for all states and not complete enough for true comparisons, it does let sellers see pricing trends.

Handymanonline.com
also offers remodeling advice and cost estimates, as well as supplying lists of local contractors if you don’t want to do it yourself before you put the property on the market.

Improvenet.com
gives sellers who want to improve before they sell a one-stop shop estimating costs and soliciting bids from local contractors.

Visto.com
is the ideal site for hooking sellers who want to stay in constant touch with you. The free online collaboration site gives you an address book and calendar that sellers can access with the appropriate password.

Code of Ethics, next page >