ADVERTISEMENT

OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®



Effective marketing is essential to the success of your brokerage business. This section teaches you how to assess your business climate and enhance your brokerage brand identity through advertising, public relations, and customer service efforts.

4 Reasons Company-Wide Customer Service Matters
Learn why customer service is a responsibility of everyone in your office.

7 Customer Service Standards
Establish standards to ensure customers have a positive experience with your brokerage.

Developing a Brokerage-Salesperson Advertising Synergy
An expert explains how to boost your advertising effectiveness through collaboration.
   
A Step Ahead: Top 100 Companies

What To Do When: You Want To Improve Your Customer Service Systems

What To Do When: Customer Service Falls Through the Cracks

Online Tracking Back On Track

Time To Pump Up Your Business?
   
Field Guide to Working With Empowered Consumers

Field Guide to Marketing Tips for REALTORS®
Setting Marketing Strategies
 
    Are You Selling or Marketing?
    Marketing Plan Musts
    6 Factors That Affect Your Market Plan
Analyzing the Business Climate
 
    6 Economic Factors to Consider
    3 Skill Areas to Rate Your Company On
    Analyzing Your Current Status With Customers
    5 Tips for Writing Better Surveys
    10 Questions to Ask Prospective Customers
    Factors That Could Set Your Company Apart
    Questions to Ask Yourself About Your Current (or Planned) Market Niche
    The 4 Ps of Marketing
    8 Ways to Beef Up Your Market Share
Creating Your Market Identity: Dos and Don'ts
 
    Image Do's and Don'ts
    Tips for Designing a Powerful Logo
Planning Your Advertising
 
    3 Ways to Plan Your Ad Budget
    Choosing Advertising Media
    Choosing Advertising Media (Part 2)
    What Advertising Medium Works Best?
    Tips for Creating Effective Company Ads
    10 Tips for Successful Web Sites
    Bringing Speed and Simplicity to Your Web Site
    10 Quick Ways to Promote Your Company’s Web Site
    5 Steps to Painless Ad Tracking
Coordinating Company and Salesperson Marketing
 
    In Real Life: Developing a Brokerage-Salesperson Advertising Synergy
    In Real Life: Creating A Consistent Image
    Creating Synergy With Sales Associates’ Web Sites
Developing Public Relations Strategies
 
    8 Steps to Creating a Winning Public Relations Plan
    How to Write News Releases Like a Pro
    5 Themes That Grab Media Attention
    Sample Press Release No. 1
    Sample Press Release No. 2
    Sample Press Release No. 3
    Sample Press Release No. 4
    Photo Do's and Don’ts
    5 No-Cost/Low-Cost Publicity Ideas
    In Real Life: Hiring a PR Pro
    Tips in Hiring a PR Company
    Community Service for Public Relations
Enhancing Customer Service
 
    4 Reasons Customer Service Matters
    Services Customers Want Most
    3 Questions for Assessing Customers’ Service Needs
    Customer Feedback Surveys: The Key to Customer Satisfaction