REALTOR® Magazine Online: Marketing Your Brokerage

YOUR INTERACTIVE MAGAZINE

REALTOR.ORG/realtormag
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Effective marketing is essential to the success of your brokerage business. This section teaches you how to assess your business climate and enhance your brokerage brand identity through advertising, public relations, and customer service efforts.


4 Reasons Company-Wide Customer Service Matters Learn why customer service is a responsibility of everyone in your office. 7 Customer Service Standards Establish standards to ensure customers have a positive experience with your brokerage. Developing a Brokerage-Salesperson Advertising Synergy An expert explains how to boost your advertising effectiveness through collaboration.


A Step Ahead: Top 100 Companies What To Do When: You Want To Improve Your Customer Service Systems What To Do When: Customer Service Falls Through the Cracks Online Tracking Back On Track Time To Pump Up Your Business?


Field Guide to Working With Empowered Consumers Field Guide to Marketing Tips for REALTORS®

Setting Marketing Strategies

Are You Selling or Marketing?

Marketing Plan Musts

6 Factors That Affect Your Market Plan

Analyzing the Business Climate

6 Economic Factors to Consider

3 Skill Areas to Rate Your Company On

Analyzing Your Current Status With Customers

5 Tips for Writing Better Surveys

10 Questions to Ask Prospective Customers

Factors That Could Set Your Company Apart

Questions to Ask Yourself About Your Current (or Planned) Market Niche

The 4 Ps of Marketing

8 Ways to Beef Up Your Market Share

Creating Your Market Identity: Dos and Don'ts

Image Do's and Don'ts

Tips for Designing a Powerful Logo

Planning Your Advertising

3 Ways to Plan Your Ad Budget

Choosing Advertising Media

Choosing Advertising Media (Part 2)

What Advertising Medium Works Best?

Tips for Creating Effective Company Ads

10 Tips for Successful Web Sites

Bringing Speed and Simplicity to Your Web Site

10 Quick Ways to Promote Your Company’s Web Site

5 Steps to Painless Ad Tracking

Coordinating Company and Salesperson Marketing

In Real Life: Developing a Brokerage-Salesperson Advertising Synergy

In Real Life: Creating A Consistent Image

Creating Synergy With Sales Associates’ Web Sites

Developing Public Relations Strategies

8 Steps to Creating a Winning Public Relations Plan

How to Write News Releases Like a Pro

5 Themes That Grab Media Attention

Sample Press Release No. 1

Sample Press Release No. 2

Sample Press Release No. 3

Sample Press Release No. 4

Photo Do's and Don’ts

5 No-Cost/Low-Cost Publicity Ideas

In Real Life: Hiring a PR Pro

Tips in Hiring a PR Company

Community Service for Public Relations

Enhancing Customer Service

4 Reasons Customer Service Matters

Services Customers Want Most

3 Questions for Assessing Customers’ Service Needs

Customer Feedback Surveys: The Key to Customer Satisfaction

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