New This Month
Print Article Archives
Reprints / Subscriptions
Editorial Calendar
Media Kit
Popular Features
Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus
Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus | | SALES MEETING TOOL KIT: USING E-MAIL EFFECTIVELY | |
|  Component 1: Facilitator talking points Component 2: E-mail agenda Component 3: Action Plan worksheet Component 4: Story of business e-mail success Component 5: Activity 1: E-mail Quiz (handout) Component 6: Activity 1 answers Component 7: Appropriate uses of e-mail (handout) Component 8: E-mail etiquette (handout) Component 9: E-mail marketing tips (handout) Component 10: Making personal contact More Resources | Component No. 2: Agenda Welcome (2 min.) True stories (3 min.) 1. Read the article about using e-mail effectively in business, or 2. Relate personal stories on e-mail success or disaster Background, goals, and objectives of the e-mail meeting (3 min.) Activity 1—E-mail true-false quiz (5 min.) Review and discuss the correct answers. Using e-mail effectively (5 min.) Different types of electronic communications and when each is appropriate E-mail etiquette (7 min.) Activity 2—Advantages and disadvantages of e-mail (7 min.) List the advantages and disadvantages of e-mail. Discuss ways to use those advantages in your marketing practices. Marketing tips (7 min.) Share how e-mail has and hasn’t worked for you. Making personal contact (7 min.) Discuss when and how to move from e-mail communications to more of a personal form of communication (phone, face-to-face contact). Activity 4—A contest (2 min. set up) The first salesperson to respond to a first-contact e-mail, which the broker will send sometime during the week, wins a prize. Criteria: The winner must have responded in the appropriate time frame and used the e-mail techniques learned here. Component 3, next page > |