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Architecture Guide
Cost vs. Value Report
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Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus | | SALES MEETING TOOL KIT: USING E-MAIL EFFECTIVELY | |
|  Component 1: Facilitator talking points Component 2: E-mail agenda Component 3: Action Plan worksheet Component 4: Story of business e-mail success Component 5: Activity 1: E-mail Quiz (handout) Component 6: Activity 1 answers Component 7: Appropriate uses of e-mail (handout) Component 8: E-mail etiquette (handout) Component 9: E-mail marketing tips (handout) Component 10: Making personal contact More Resources | Component 10: Making Personal Contact One of the advantages of developing a business relationship online is that your worth is entirely dependent on your ability to provide useful information in a timely manner. The challenge is to make the transition to off-line without undermining all the credibility you’ve established electronically. Here are some strategies: 1. Don't rush them. Internet-empowered consumers maintain control over the online relationship. Don't push IECs to move faster or to reveal themselves sooner than they're ready. You’re likely never to hear from them again. 2. Make yourself available. Don't initiate the first call unless or until you are invited. But do offer to call when there’s confusion about information or when a buyer seems especially rushed to find a home. Make sure that when prospects are ready to reach you, they can do so. Include your contact information of all of your e-mail correspondence. 3. Show your worth. Answer questions thoroughly and direct contacts to helpful resources. People who are considering an area want more than property information. 4. Provide timely responses. People who are impressed with how quickly you respond to e-mail will expect the same service offline. 5. Be open-minded. Cyberspace negates body language, appearance, and pretense. Don't be surprised when people's faces or forms don't match your preconceived notions. Similarly, you may not match their image of you. Luckily, through e-mail, you’ve already gained their trust. And that’s the most critical component in any business relationship. More resources, next page > |