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  SALES MEETING TOOL KIT: BETTER LISTING PRESENTATIONS
 

Component 1: Facilitator Talking Points

Component 2: Agenda

Component 3: Activity 1, Selling the Benefits of You

Component 4: Activity 1, Selling the Benefits of You Idea Sheet

Component 5: Activity 2, Constructing a Listing Presentation

Component 6: Handout 1, Listing Presentation Tips

Component 7: Activity 3, Thinking on Your Feet

Component 8: Activity 3, Thinking on Your Feet Idea Sheet

Component 9: Handout 2, Pricing Pointers

Component 10: Handout 3, Sellers’ Homework Checklist

Component 11: More Resources
  Component 5: Activity 2, Constructing a Listing Presentation
Element Provided by Company Used by Salesperson
History of the Company    
Services Provided by the Company    
Reasons for Choosing the Company    
Sales Record of the Company    
Information on Franchise (if applicable)    
Listing Agreement (including agency disclosure if needed)    
Property Profile Sheet    
Seller Qualification Questionnaire    
Pricing Guidelines Worksheet    
Real Estate Transaction Facts for Sellers    
Salesperson Resume and Photo    
Service Pledge (What You Promise to Do for the Sellers)    
Salesperson’s Sales Record and Achievements    
References and Testimonials    
Photos of the Seller’s Property    
Comparable Market Analysis    
Marketing Plan    
Market Trends Report    
Neighborhood Information    
List of Vendors for Sellers    
































































Component 6: Handout 1, Listing Presentation Tips >