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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®
| SALES MEETING TOOL KIT: NEGOTIATING RESOLVABLE DIFFERENCES | |||
![]() Component1: Facilitator talking points Component 2: The Negotiating Agenda Component 3: Handout 1, Tips for Better Negotiations Component 4: Activity 1, Emotion vs. Logic Component 5: Activity 1, Emotion vs. Logic Idea Sheet Component 6: Activity 2, Reading Non-Verbal Signals Component 7: Activity 2, Reading Non-Verbal Signals Answer Sheet Component 8: Handout 2, Avoiding an Impasse Component 9: Activity 3, Negotiating Scenarios Component 10: Activity 3, Negotiating Scenarios Idea Sheet Component 11: Handout 3: Responding to Common Objections Other Resources | Component 10: Activity 3, Negotiating Scenarios Idea Sheet Directions: Read each scenario and suggest a way to respond that would counter the tactic. Tactic: A sense of urgency Other side says: If your client makes an offer on a property, the seller’s representative might say: “I must warn you that we have gotten several offers and your offer is pretty low.” Your response: “We are anxious to hear if your client accepts our offer or has a counteroffer.” OR “I’m pretty sure that our offer is comparable to the sale prices of other homes in the neighborhood.” Tactic: Money problems Other side says: If they like a property but want to negotiate price, interested buyers might say: “I’d love to pay the asking price, but there is a salary freeze at my company (or did not get the expected promotion, unexpected expenses came up), and this much as I can afford to pay.” Your response: “We might be able to defer part of the purchase price and take it back as a land contract.” OR |