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Architecture Guide
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Take a Quiz
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Young Professionals
REALTOR® Emeritus |  |  | | ||
|  8-Step Personal Marketing Plan Elements of a Budget 3 Sample Marketing Plans 2 Marketing Plans: Made Even Better 8 Personal Marketing Mistakes to Avoid Becoming Your Own Brand Advanced tip Finding Your Niche Advanced tip Broker tip Getting the Word Out Personal Marketing in Print Advanced tip Advanced tip Personal Marketing Online Broker tip Gifts and Giveaways Personal Marketing in Person Measuring Your Marketing Advanced tip Quiz: Personal Marketing Bright Ideas: Personal Marketing More Resources: Personal Marketing Code of Ethics: Personal Marketing | 8-Step Personal Marketing Plan(continued) For the Broker: Use The Power of Leverage “Leverage” means making the money you spend on personal marketing go farther by cooperating the advertising promotions of the brokerage company and individual sales associates. Meet with associates and agree on a marketing slogan that could be used for both the company and incorporated into the promotions of different salespeople. For example, Abbott Realty—Your Four-Star Real Estate Team” could be translated for personal marketing in Jill Smith—Relocation Specialist and Member of the Abbott Four Star Real Estate Team. Developing a “team” logo for associates to use individually would also make it easier for them to reinforce the company-wide image. TIP: A rule-of-thumb for a small business is to spend 5 percent of revenues on promotion. —Dave Beson, Dave Beson Seminars, Minneapolis Marketing Budgets, next page > | |