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Architecture Guide
Cost vs. Value Report
Good Neighbor Awards
Handouts for Customers
Top 100 Companies
Take a Quiz
30 under 30
Young Professionals
REALTOR® Emeritus |
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 8-Step Personal Marketing Plan Elements of a Budget 3 Sample Marketing Plans 2 Marketing Plans: Made Even Better 8 Personal Marketing Mistakes to Avoid Becoming Your Own Brand Advanced tip Finding Your Niche Advanced tip Broker tip Getting the Word Out Personal Marketing in Print Advanced tip Advanced tip Personal Marketing Online Broker tip Gifts and Giveaways Personal Marketing in Person Measuring Your Marketing Advanced tip Quiz: Personal Marketing Bright Ideas: Personal Marketing More Resources: Personal Marketing Code of Ethics: Personal Marketing |
Elements of a Marketing Budget A budget is a crucial component of any marketing plan. Too often, salespeople underestimate the amount of money needed for marketing because they forget to include key components in their budgets. Estimate how much you'll spend on: Printed Materials:
Internet Marketing:
Customer Appreciation and Promotions:
TIP: Look for creative ways to save money as you prepare your budget. For example, If there is a college or art school near you, talk to a teacher about hiring a student for design projects. Also, printers customarily charge for “overruns,“ that is all copies printed in excess of the number you ordered. By custom, overruns can be as much as 10 percent of the print order. If you do not want overs, specify this exclusion up front. Sample Marketing Plans > |
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