REALTOR® Magazine Online: 2 Marketing Plans--Made Even Better (Part 4)

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	8-Step Personal Marketing Plan Advanced tips Broker tip Elements of a Budget 3 Sample Marketing Plans 2 Marketing Plans: Made Even Better 8 Personal Marketing Mistakes to Avoid Becoming Your Own Brand Advanced tip Finding Your Niche Advanced tip Broker tip Getting the Word Out Personal Marketing in Print Advanced tip Advanced tip Personal Marketing Online Broker tip Gifts and Giveaways Personal Marketing in Person Measuring Your Marketing Advanced tip Quiz: Personal Marketing Bright Ideas: Personal Marketing More Resources: Personal Marketing Code of Ethics: Personal Marketing		2 MARKETING PLANS—MADE EVEN BETTER B.J. Adams (Continued) Holiday Card Simple, yet follows through on the same warm feeling of all her pieces. The Chekhov quote, "We shall find peace. We shall hear the angels, we shall see the sky sparkling with diamonds," adds sophistication. She understands how to speak to her educated clientele. “Dreams” Book

			The "Dreams" book, above, is the best piece she has. High-quality photos and paper are appropriate to high-end market. Response card is good addition. Again, very image evoking--"Our Promise." The idea of fulfilling a dream is great, but the copy could be more concrete. How has she helped people in the past?
			Homebuyer’s Almanac

			A great piece for the out-of-town buyer. Rustic, yet expensive--the feel is well suited to the upscale audience. Printing maps separately allows for changes without reprinting the entire, expensive piece. Scrapbook format creates a wonderfully warm feeling.
			Marketing Mistakes to Avoid, next page >

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