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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®



 

 

  

8-Step Personal Marketing Plan
  Advanced tips
  Broker tip

Elements of a Budget

3 Sample Marketing Plans

2 Marketing Plans: Made Even Better

8 Personal Marketing Mistakes to Avoid

Becoming Your Own Brand
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Finding Your Niche
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  Broker tip

Getting the Word Out

Personal Marketing in Print
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Personal Marketing Online
  Broker tip

Gifts and Giveaways

Personal Marketing in Person

Measuring Your Marketing
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Quiz: Personal Marketing

Bright Ideas: Personal Marketing

More Resources: Personal Marketing

Code of Ethics: Personal Marketing

   PERSONAL MARKETING IN PRINT

Sample Reports to Send to Prospects

Offering an informative report is a great way to prompt prospects to find you. Here are four possible reports for your mailings:

Attention Condo Buyers: 3 Warning Signs That Could Cost You Thousands of Dollars

Fifty percent or more of the units are tenant occupied. If 50 percent or more of the units are rentals, it may be more difficult to find a lender to loan money for a unit in the complex. If few lenders will make loans, this may impact you when you want to resell.

The association’s “reserve fund” is less than healthy. The association does not have a healthy reserve fund. Without a large sum of money in reserve, when a major repair needs to be done, owners might have to pay a costly special assessment. This can affect resale value.

The project is in litigation. If the project is involved in litigation with builders and/or other homeowners, this can quickly deplete reserve funds and affect resale value.

Sample report information courtesy of Kim Daugherty, Gundaker, REALTORS®, Maryland Heights, Mo., at ChecklistandSystems.com

Sample reports, next page >