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8-Step Personal Marketing Plan
  Advanced tips
  Broker tip

Elements of a Budget

3 Sample Marketing Plans

2 Marketing Plans: Made Even Better

8 Personal Marketing Mistakes to Avoid

Becoming Your Own Brand
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Finding Your Niche
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  Broker tip

Getting the Word Out

Personal Marketing in Print
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Personal Marketing Online
  Broker tip

Gifts and Giveaways

Personal Marketing in Person

Measuring Your Marketing
  Advanced tip

Quiz: Personal Marketing

Bright Ideas: Personal Marketing

More Resources: Personal Marketing

Code of Ethics: Personal Marketing

  PERSONAL MARKETING IN PRINT

Sample Reports to Send to Prospects
(Continued)

23 Ingredients to Successfully Selecting a Contractor or Home Remodeler for Buyers

1. Shop around … don’t rush into choosing a contractor.

2. Get references from friends, neighbors, and family who have had similar work completed.

3. Get at least three written estimates for identical work so that you can easily compare bids.

4. Get references from the contractors so you can check on their work.

5. Call your local municipality and see if there have been any complaints against any of the companies you might consider for your remodeling.

6. After you have made a choice of contractor, don’t let work begin without a signed contract. Be sure to seriously consider having an attorney review prior to signing.

7. Be wary of signing a “letter or agreement” or even a contractor bid form—this might be a binding contract.

8. Be sure to specify what is to be done and when work is to be completed.

Make sure the contract contains:

9. Who will do the work?

10. When will the work be completed?

11. A detailed list of specific materials to be used.

12. The appliances or fixtures to be supplied.

13. The dates for beginning and completing the job.

14. Monetary penalties for non-completion of project on time.

15. A provision for the cleanup of the premises.

16. Don’t sign a contract that reads “work as per agreement.”

17. Specify that contractor will obtain all necessary licenses and permits.

18. Specify contractor will meet all zoning regulations and building codes.

19. Be sure contractor will indemnify you in case of not meeting all regulations.

20. Be sure that the contract states that the contractor is responsible for any damages to your property.

21. If contractor guarantees the work, be sure it specifically states what is guaranteed and for how long.

22. Contract should state when payment is due. Never pay full price in advance; link payments to certain stages of completion of the entire job.

23. Final payment and the signing of any completion certificate should only take place when the work is completed to your satisfaction.

Sample report information courtesy of Kim Daugherty, Gundaker, REALTORS®, Maryland Heights, Mo. at ChecklistandSystems.com

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