HOME | ABOUT US | CONTACT US
YOUR INTERACTIVE MAGAZINE
REALTOR.ORG/realtormag
.


 
 
 

Developing a Property Marketing Plan

Listing and Marketing Checklist

Marketing Media To Consider
   Advanced tip

Property Advertising Techniques
   Advanced tip

Advanced: Getting the Most from Your Advertising Dollars

Online Property Marketing
   Advanced tip

Conducting Open Houses
   Advanced tip
  Advanced tip

Alternative Selling Options
  Advanced tip

Complying with Fair Housing
   Broker tip

Property Disclosure
   Broker tip

Common Property Hazards
   Broker tip
   Advanced tip

Property Marketing Quiz

Bright Ideas: Property Marketing

More Resources: Property Marketing

Code of Ethics: Property Marketing

  CONDUCTING OPEN HOUSES

Stellar Staging Tips
  • Ask the sellers to clear out their closets and their clutter. Encourage them to hold a yard sale or donate unwanted household goods to charity.
  • Encourage the sellers to pack up extra toys, linens, small kitchen appliances, and the like and store them offsite or in the garage.
  • Be sure the trees are trimmed, the shrubs are pruned, and the lawn is mowed and watered regularly. Turn on the sprinklers for five minutes 30 minutes before the open house. It makes the lawn and driveway sparkle.
  • Ask the sellers to refrain from cooking anything that leaves a distinctive odor (fish, garlic, cabbage) and from introducing any other unappealing odors into the home.
  • Ask the sellers to have a professional service clean the home, including the carpets and the windows.
  • Set the dining room table with attractive linens, dishes, and stemware.
  • Ask the sellers’ permission to serve cookies and coffee; people will linger longer. But be sure to clean up any mess after the open house.
  • Arrange fresh flowers throughout the home and have a fire in the fireplace in fall and winter.
  • Add extra lamps in dark rooms or dark corners, and turn on the lights when you show the home to prospective buyers.
  • Remove stacks of magazines, ashtrays, sports trophies, family photographs, and other distractions. Barb Schwarz, in “How to State Your Listings So They Sell Quickly,” The Real Estate Professional, July/August 1998)

Some of the tips in this section were adapted from “HomeStaging: The Key to Successful Selling,” by Matthew Vossier and Liz Talbot, National Relocation & Real Estate,Vol. 13, No. 6



7 Tips for Better For-Sale Signs

1. Use reasonably new signs in good condition. Peeling, cracked, or beat-up looking signs reflect poorly on homesand on you.

2. Position your signs where they’re visible to people approaching the home from either direction on the street.

3. Be sure signs are well anchored so they won’t topple over in a wind.

4. Consider using “talking” signs that play a prerecorded message about the home.

5. Capture the attention of night foot and vehicle traffic by posting your sign beneath a street lamp or under the home’s exterior lighting, or by using a self-lighted sign.

6. Keep the sign simple and uncluttered. Make type large enough to read from a moving car.

7. Include your phone number, company logo, and Web site address.

TIP: Choose color combinations that aid readability—black or blue letters on a yellow or white background or white letters on a yellow, blue, or black background. From Power Real Estate Advertisingby William H. Pivar and Bradley A. Pivar





Strategies for Coping With Sign Restrictions

Some cities and some homeowners’ associations don’t allow real estate practitioners to post for-sale signs. The reasons vary from concerns about neighborhood flight to complaints about a proliferation of overly large or unsightly signs.
  • Set standards. Ask the local authoritiesto grant an exemption for signs that conform to a mandated size and shape.
  • Strike a deal. Ask the city council to allow temporary open-house signs on weekends, even if front-yard, for-sale signs are banned.
  • Fight back. Organize the real estate professionals in your area to educate community groups, homeowners, and lawmakers about the benefits of for-sale signs, with the goal of having any restrictions lifted.

Alternative Selling Options, next page >
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Keep It Ethical
Be sure that all promotions indicate your professional status. Link toArticle 12