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REALTOR® Emeritus |  |  | | ||
|  Developing a Property Marketing Plan Listing and Marketing Checklist Marketing Media To Consider Advanced tip Property Advertising Techniques Advanced tip Advanced: Getting the Most from Your Advertising Dollars Online Property Marketing Advanced tip Conducting Open Houses Advanced tip Advanced tip Alternative Selling Options Advanced tip Complying with Fair Housing Broker tip Property Disclosure Broker tip Common Property Hazards Broker tip Advanced tip Property Marketing Quiz Bright Ideas: Property Marketing More Resources: Property Marketing Code of Ethics: Property Marketing | COMPLYING WITH FAIR HOUSING 8 Tips for Fair Housing Compliance 1. Educate sellers about fair housing laws and explain what they mean in the transaction. 2. Treat all prospective buyers in substantially the same way. Use the same approach and manner to greet people, show homes, qualify prospects, obtain listings, conduct open houses, present purchase offers, keep records, and follow up with prospects. 3. Use forms or checklists to standardize the questions you ask and the information you request from prospective buyers. 4. Market your property to a diverse group of prospective buyers. Avoid using exclusionary words or pictures. Any marketing plan that indicates a preference or limitation or discriminates on the basis of race, color, religion, sex, handicap, familial status, or national origin violates the Fair Housing Act. 5. Allow prospective buyers to select their own preferred neighborhoods. Never “steer” prospects toward or away from any neighborhood, however subtly. Offer every prospect a variety of housing choices. 6. Contact local fair housing organizations and REALTOR® associations for information about fair housing compliance and compliance self-testing. Fair housing guidance is posted online at NAR's Library , the U.S. Department of Housing and Urban Development, and The National Fair Housing Advocate. 7. Be vocal and proactive in expressing your own personal commitment to fair housing. 8. Include a statement in your advertising stating that your company doesn’t discriminate on the basis of race, color, religion, national origin, sex, handicap, or familial status. A statement isn’t absolute protection against liability for noncompliance, but it can be used as evidence of your company’s commitment to fair housing. TIP: You can’t control the prejudices of others, but discriminating in any way, even at the request of a seller, is illegal. If a seller wants you to discriminate, walk away from the transaction. Are You Fair? How well do you understand the requirements of the Fair Housing Act? Take this short quiz and find out. For the Broker: Promoting Fair Housing Company-wide
Property Disclosure, next page > Editor's Note: This information provides general legal information and should not be relied upon as legal guidance. Before acting, both the relevant laws and legal counsel should be consulted. This information should not be construed as specific legal advice nor as an opinion on particular facts, cases, or situations. | Keep It Ethical You cannot deny equal professional services to any person for reasons of race, religion, sex, handicap, familial status, or national origin. Article 10 |