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Income-Planning Worksheet

Advanced tip: Permission Marketing

Warm Calling

Advanced tip: ABCs of Prospects

Broker tip: Add Rehab to Your Business

Prospecting Buyers

Call-Ins

Advanced tip: Use Personal Assistants for Prospecting

Advanced tip: Public Speaking

Community Involvement

Prospecting in Print

Tracking Prospecting Results

Advanced tip: Lead Analysis

Quiz: Prospecting

Bright Ideas: Prospecting

Code of Ethics: Prospecting

More Resources: Prospecting

  COMMUNITY INVOLVEMENT

· Community involvement establishes that you care about your town and its citizens.

· Volunteering puts you in contact with other community-minded people, who tend to be the movers and shakers in a town.

· You’ll benefit from whatever free publicity the group receives in newspapers and other media.

· You’ll feel great about yourself.

Two sites that can scratch your volunteer itch are VolunteerMatch.com and VolunteerAmerica.com.

Self-Test for Choosing Where to Volunteer

· How much time do you have available and when are you most likely to have free time?

· Have you or your family been affected by a particular illness or problem? If so, you may have empathy for this group.

· What are your interests: cultural, health, education?

· Do you like children, have a rapport with the elderly?

· Are you patient? If not, working with the disabled or adult learners may not be for you.

· Do you want to work with those in need or behind the scenes?

· What special skills can you offer—bookkeeping, promotion, a teaching background?

TIP: For the purposes of business cultivation, avoid charities that may be controversial.

Stories of Inspiration

In 2000, REALTOR®Magazine held its first contest to recognize the exceptional community services of the real estate community. Out of over 200 entries, the winners were:

· Gil Gillenwater of SKI Group in Scottsdale, Ariz., started a foundation that provides food and shelter for needy children and elderly people in a town just across the Arizona-Mexico border. The foundation has raised more than $1 million to support orphanages, shelters, a soup kitchen, and new-home construction.

· Oral Lee Brown of Nationwide Realty in Oakland, Calif., launched a foundation that promised to send a class of underprivileged first-graders to college if they stayed in school through the 12th grade. Nineteen of the children are now attending college or a trade school.

· Linda Booker of Realty Executives in Glendale, Ariz., founded a holiday gift program that delivered 25,000 gifts to needy children and adults in 1999.

· Joseph D. Pitts, an independent REALTOR® in West Palm Beach, Fla., helped rebuild a faltering community by obtaining money and land to construct a desperately needed new school and to pay for infrastructure improvements in the community.

· Jill Rich of Realty Executives in Tucson, Ariz., is “on call” to provide disaster relief one week every month through the local chapter of the American Red Cross. She also founded a program that provides homeless people with basic toiletries and warm winter clothing.

Community Involvement, next page >